{"id":632,"date":"2024-02-24T09:00:22","date_gmt":"2024-02-24T08:00:22","guid":{"rendered":"https:\/\/revfine.com\/?p=632"},"modified":"2024-06-04T21:07:07","modified_gmt":"2024-06-04T19:07:07","slug":"ebitda-hotel-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/","title":{"rendered":"O que significa EBITDA?"},"content":{"rendered":"<p><em>Lucro antes de juros, impostos, deprecia\u00e7\u00e3o, amortiza\u00e7\u00e3o ou EBITDA, para abreviar, \u00e9 um KPI que est\u00e1 se tornando cada vez mais prevalente em <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a>. \u00c0s vezes chamada de fluxo de caixa operacional, a m\u00e9trica pode ser usada para determinar a lucratividade operacional de um neg\u00f3cio, levando em considera\u00e7\u00e3o apenas seus principais custos di\u00e1rios de opera\u00e7\u00e3o.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 16pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-ebitda\"><span style=\"text-decoration: underline;\">O que \u00e9 EBITDA?<\/span><\/a><\/li>\n<li><a href=\"#why-is-ebitda-important\"><span style=\"text-decoration: underline;\">Por que o EBITDA \u00e9 importante?<\/span><\/a><\/li>\n<li><a href=\"#what-is-example-of-ebitda\"><span style=\"text-decoration: underline;\">O que \u00e9 um exemplo de EBITDA?<\/span><\/a><\/li>\n<li><a href=\"#uses-limitations\"><span style=\"text-decoration: underline;\">Usos e limita\u00e7\u00f5es<\/span><\/a><\/li>\n<li><a href=\"#tips-to-optimize-ebitda\"><span style=\"text-decoration: underline;\">Dicas para otimizar o EBITDA na gest\u00e3o de receitas hoteleiras<\/span><\/a>\n<ul>\n<li><a href=\"#cost-cutting\"><span style=\"text-decoration: underline;\">1. Redu\u00e7\u00e3o de custos<\/span><\/a><\/li>\n<li><a href=\"#regular-audits\"><span style=\"text-decoration: underline;\">2. Auditorias Regulares<\/span><\/a><\/li>\n<li><a href=\"#automation\"><span style=\"text-decoration: underline;\">3. Automa\u00e7\u00e3o<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-revenue-management-kpi\">Mais KPIs de gerenciamento de receita<\/a><a id=\"what-is-ebitda\"><\/a><\/span><\/li>\n<\/ul>\n<h2>O que \u00e9 EBITDA?<\/h2>\n<p>EBITDA, ou Lucro antes de juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o, \u00e9 uma m\u00e9trica financeira usada para avaliar o desempenho operacional de uma empresa, removendo os efeitos de decis\u00f5es n\u00e3o operacionais. Esta tabela explica cada componente normalmente exclu\u00eddo no c\u00e1lculo do EBITDA e a l\u00f3gica da sua exclus\u00e3o. A compreens\u00e3o destas exclus\u00f5es ajuda a esclarecer como o EBITDA proporciona uma vis\u00e3o clara da rentabilidade central de um neg\u00f3cio, n\u00e3o afetada pela estrutura de financiamento, implica\u00e7\u00f5es fiscais e pr\u00e1ticas contabil\u00edsticas n\u00e3o monet\u00e1rias, como deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 120px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\" align=\"left\"><strong>Componente<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Defini\u00e7\u00e3o<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Por que est\u00e1 exclu\u00eddo do EBITDA<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Interesse<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">O custo pago sobre fundos emprestados.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Exclu\u00eddo por apresentar rendimentos sem influ\u00eancia de custos de financiamento e juros.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Impostos<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Pagamentos feitos a governos locais, estaduais ou federais com base nos rendimentos.<a id=\"why-is-ebitda-important\"><\/a><\/td>\n<td style=\"height: 24px;\" align=\"left\">Exclu\u00eddo para fornecer uma vis\u00e3o da rentabilidade operacional independente de taxas e benef\u00edcios fiscais.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Deprecia\u00e7\u00e3o<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">A imputa\u00e7\u00e3o do custo dos activos tang\u00edveis ao longo da sua vida \u00fatil.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Exclu\u00eddo para refletir lucros sem o impacto de despesas de capital hist\u00f3ricas.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Amortiza\u00e7\u00e3o<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">A contabiliza\u00e7\u00e3o de ativos intang\u00edveis (como patentes ou \u00e1gio) ao longo de sua vida \u00fatil.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Exclu\u00eddo para focar na rentabilidade operacional atual sem os efeitos de investimentos passados em intang\u00edveis.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Por que o EBITDA \u00e9 importante?<\/h2>\n<p>O EBITDA emergiu como uma m\u00e9trica importante para certos tipos de neg\u00f3cios, incluindo aqueles no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a>, para acompanhar porque \u00e9 uma forma de avaliar a lucratividade operacional b\u00e1sica do dia-a-dia. A elimina\u00e7\u00e3o de despesas como juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o da m\u00e9trica significa que o desempenho pode ser visto fora das decis\u00f5es cont\u00e1beis, financeiras e pol\u00edticas, que podem distorcer os resultados financeiros.<\/p>\n<p>Os ganhos antes de juros, impostos, deprecia\u00e7\u00e3o e KPI de amortiza\u00e7\u00e3o podem ser calculados com a seguinte f\u00f3rmula:<\/p>\n<p><em><strong>EBITDA<\/strong> = Receita Total \u2013 Despesas (excluindo juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o).<\/em><\/p>\n<h4><strong>V\u00eddeo: O que \u00e9 EBITDA? <a id=\"what-is-example-of-ebitda\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"I7ND6z5eXmo\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&enablejsapi=1\" title=\"Player de v\u00eddeo 1 do YouTube\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\"><\/lite-youtube><\/div><\/div>\n<h2>O que \u00e9 um exemplo de EBITDA?<\/h2>\n<p>Um exemplo de c\u00e1lculo do EBITDA na ind\u00fastria hoteleira \u00e9 o seguinte:<\/p>\n<p>Receita total do hotel: $2.000.000<br \/>\nLucro l\u00edquido: $1.200.000<br \/>\nDespesas de juros: $40.000<br \/>\nImpostos: $400.000<br \/>\nDeprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o: $20.000<\/p>\n<p>Para calcular o EBITDA, um hotel soma o lucro l\u00edquido, despesas com juros, impostos e deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o.<a id=\"uses-limitations\"><\/a><\/p>\n<p>$1,200,000 + $400,000 + $40,000 + $20,000 = $1,660,000.<\/p>\n<p>EBITDA = $1.660.000.<\/p>\n<p>O hotel tamb\u00e9m pode calcular a sua margem EBITDA dividindo o EBITDA pela receita total do hotel e depois multiplicando por 100.<\/p>\n<p>($1.660.000 \/ $2.000.000) x 100 = 83%.<\/p>\n<h2>Usos e limita\u00e7\u00f5es<\/h2>\n<p>O EBITDA \u00e9 \u00fatil para grandes empresas, especialmente aquelas com muitos ativos, e tamb\u00e9m \u00e9 popular entre empresas com d\u00edvidas significativas. Isso porque mostra aos credores a quantidade de dinheiro dispon\u00edvel para pagar os juros e demonstra o potencial de rentabilidade quando as decis\u00f5es cont\u00e1beis e financeiras s\u00e3o retiradas.<a id=\"tips-to-optimize-ebitda\"><\/a><\/p>\n<p>Tamb\u00e9m \u00e9 \u00fatil para comparar o desempenho financeiro com neg\u00f3cios em outras regi\u00f5es ou setores, onde os impostos e despesas podem diferir significativamente, raz\u00e3o pela qual decolou como um KPI na ind\u00fastria hoteleira.<\/p>\n<p>Dito isto, o EBITDA ainda n\u00e3o \u00e9 reconhecido como um dos princ\u00edpios cont\u00e1beis geralmente aceitos (GAAP). Tamb\u00e9m \u00e9 poss\u00edvel manipular a m\u00e9trica para fazer um hotel parecer mais lucrativo do que realmente \u00e9, o que significa que o KPI pode n\u00e3o apresentar uma imagem precisa do verdadeiro desempenho financeiro.<a id=\"cost-cutting\"><\/a><\/p>\n<h2>Dicas para otimizar o EBITDA na gest\u00e3o de receitas hoteleiras<\/h2>\n<p>Abaixo, voc\u00ea confere algumas dicas \u00fateis que podem te auxiliar na otimiza\u00e7\u00e3o do seu EBITDA.<\/p>\n<h3>1. Redu\u00e7\u00e3o de custos<\/h3>\n<p>Uma forma de otimizar o EBITDA \u00e9 focar na redu\u00e7\u00e3o de custos. No curto prazo, isto poderia incluir a concentra\u00e7\u00e3o em fornecedores locais, a redu\u00e7\u00e3o dos custos laborais e a resolu\u00e7\u00e3o de inefici\u00eancias operacionais. A longo prazo, a redu\u00e7\u00e3o de custos tamb\u00e9m poderia envolver t\u00e1cticas como a mudan\u00e7a para energias renov\u00e1veis, onde as despesas a curto prazo conduzem a poupan\u00e7as a longo prazo.<a id=\"regular-audits\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-31158\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting.jpg\" alt=\"O que \u00e9 EBITDA \u2013 Redu\u00e7\u00e3o de Custos\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-EBITDA-Cost-Cutting.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>2. Auditorias Regulares<a id=\"automation\"><\/a><\/h3>\n<p>A realiza\u00e7\u00e3o de auditorias regulares pode ajudar os hot\u00e9is a evitar uma s\u00e9rie de problemas potencialmente dispendiosos, incluindo ataques cibern\u00e9ticos, problemas de conformidade e fraude, aumentando o EBITDA. Al\u00e9m de mitigar riscos, as auditorias tamb\u00e9m podem ajud\u00e1-lo a compreender onde est\u00e1 a gastar dinheiro e onde essa despesa poderia ser reduzida sem prejudicar a experi\u00eancia do h\u00f3spede.<\/p>\n<h3>3. Automa\u00e7\u00e3o<a id=\"more-revenue-management-kpi\"><\/a><\/h3>\n<p>A introdu\u00e7\u00e3o de tecnologia que permite a execu\u00e7\u00e3o autom\u00e1tica de tarefas manuais pode ajudar a reduzir os custos laborais e pode libertar tempo para se concentrar em tarefas que geram receitas e aumentam o EBITDA. Por exemplo, voc\u00ea pode usar um sistema de gerenciamento de receitas para automatizar ajustes de pre\u00e7os ou usar chatbots de IA para automatizar aspectos do atendimento ao cliente.<\/p>\n<h2>Mais KPIs de gerenciamento de receita<\/h2>\n<p>KPI significa <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">Indicador-Chave de Desempenho<\/a>. Com o KPI voc\u00ea pode medir e identificar \u00e1reas de sucesso e fracasso, bem como tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. Al\u00e9m do EBITDA, outros KPIs importantes de Revenue Management s\u00e3o:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-revpar\/\">O que \u00e9 RevPAR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-revpor\/\">O que \u00e9 RevPOR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/\">Explica\u00e7\u00e3o dos KPIs do hotel: ADR, REVPAR e GOPPAR<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\">O que \u00e9 uma taxa de ocupa\u00e7\u00e3o?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/nrevpar\/\">NRevPAR claramente explicado!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/arpa\/\">O que \u00e9 ARPA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/trevpar\/\">O que \u00e9 TRevPar?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/\">RevPAR versus GOPPAR<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\" itemprop=\"url\"><span itemprop=\"headline\">26 estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-gerenciamento-de-receita\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de gerenciamento de receita: \u00faltimos desenvolvimentos de 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como usar intelig\u00eancia artificial na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\" itemprop=\"url\"><span itemprop=\"headline\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O lucro antes de juros, impostos, deprecia\u00e7\u00e3o, amortiza\u00e7\u00e3o ou, abreviadamente, EBITDA, \u00e9 um KPI que est\u00e1 se tornando cada vez mais predominante na gest\u00e3o hoteleira. \u00c0s vezes chamada de fluxo de caixa operacional, a m\u00e9trica pode ser usada para determinar a lucratividade operacional de uma empresa, levando em considera\u00e7\u00e3o apenas seus principais custos operacionais di\u00e1rios. \u00cdndice: O que \u00e9 EBITDA? Por que o EBITDA \u00e9 importante? O que \u00e9<\/p>","protected":false},"author":24,"featured_media":633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is EBITDA? | Hotel Revenue Management KPI\u2019s<\/title>\n<meta name=\"description\" content=\"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is EBITDA? | Hotel Revenue Management KPI\u2019s\" \/>\n<meta property=\"og:description\" content=\"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-24T08:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f83e54aec5ebae8d46abe479c987dde4\"},\"headline\":\"What Does EBITDA Stand for?\",\"datePublished\":\"2024-02-24T08:00:22+00:00\",\"dateModified\":\"2024-06-04T19:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/\"},\"wordCount\":925,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg\",\"articleSection\":[\"KPI\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/\",\"url\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/\",\"name\":\"What is EBITDA? | Hotel Revenue Management KPI\u2019s\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg\",\"datePublished\":\"2024-02-24T08:00:22+00:00\",\"dateModified\":\"2024-06-04T19:07:07+00:00\",\"description\":\"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg\",\"width\":1000,\"height\":516,\"caption\":\"EBITDA - What is EBITDA - Revenue Management - Hotel industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Does EBITDA Stand for?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\",\"name\":\"Revfine.com\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"width\":600,\"height\":310,\"caption\":\"Revfine.com\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f83e54aec5ebae8d46abe479c987dde4\",\"name\":\"Martijn Barten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9eeec8ad7700ddf9da067b087a34e399?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9eeec8ad7700ddf9da067b087a34e399?s=96&d=identicon&r=g\",\"caption\":\"Martijn Barten\"},\"description\":\"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.\",\"sameAs\":[\"https:\/\/www.revfine.com\/about\/#about-me\",\"https:\/\/www.facebook.com\/revfine\/\",\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\",\"https:\/\/x.com\/Revfine_com\"],\"url\":\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is EBITDA? | Hotel Revenue Management KPI\u2019s","description":"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/","og_locale":"pt_BR","og_type":"article","og_title":"What is EBITDA? | Hotel Revenue Management KPI\u2019s","og_description":"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.","og_url":"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/","og_site_name":"Revfine.com","article_author":"https:\/\/www.facebook.com\/revfine\/","article_published_time":"2024-02-24T08:00:22+00:00","article_modified_time":"2024-06-04T19:07:07+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg","type":"image\/jpeg"}],"author":"Martijn Barten","twitter_card":"summary_large_image","twitter_creator":"@Revfine_com","twitter_misc":{"Escrito por":"Martijn Barten","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/"},"author":{"name":"Martijn Barten","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f83e54aec5ebae8d46abe479c987dde4"},"headline":"What Does EBITDA Stand for?","datePublished":"2024-02-24T08:00:22+00:00","dateModified":"2024-06-04T19:07:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/"},"wordCount":925,"commentCount":0,"publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg","articleSection":["KPI"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/ebitda-hotel-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/","url":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/","name":"What is EBITDA? | Hotel Revenue Management KPI\u2019s","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg","datePublished":"2024-02-24T08:00:22+00:00","dateModified":"2024-06-04T19:07:07+00:00","description":"EBITDA has emerged as an important revenue management KPI within the hotel industry, to asses basic day-to-day operational profitability.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/ebitda-hotel-industry\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/EBITDA-What-is-EBITDA-Revenue-Management-Hotel-industry.jpg","width":1000,"height":516,"caption":"EBITDA - What is EBITDA - Revenue Management - Hotel industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/ebitda-hotel-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"What Does EBITDA Stand for?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimising Revenue","publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.revfine.com\/pt\/#organization","name":"Revfine.com","url":"https:\/\/www.revfine.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","width":600,"height":310,"caption":"Revfine.com"},"image":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f83e54aec5ebae8d46abe479c987dde4","name":"Martijn Barten","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9eeec8ad7700ddf9da067b087a34e399?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9eeec8ad7700ddf9da067b087a34e399?s=96&d=identicon&r=g","caption":"Martijn Barten"},"description":"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":7,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":31718,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/632\/revisions\/31718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}