{"id":6510,"date":"2023-06-04T20:00:09","date_gmt":"2023-06-04T18:00:09","guid":{"rendered":"https:\/\/revfine.com\/?p=6510"},"modified":"2023-12-06T16:52:32","modified_gmt":"2023-12-06T15:52:32","slug":"automated-advertising-search-engines","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/motores-de-busca-automatizados-de-publicidade\/","title":{"rendered":"Os benef\u00edcios da publicidade automatizada nos motores de busca"},"content":{"rendered":"

Alcan\u00e7ar viajantes em potencial exatamente no momento em que eles pesquisam on-line a melhor oferta. Para ter sucesso hoje em dia como ag\u00eancia de viagens nas plataformas de busca, voc\u00ea precisa se adaptar rapidamente \u00e0s mudan\u00e7as. Usar tecnologia e software de pesquisa pode ajud\u00e1-lo com isso. Aqui voc\u00ea descobrir\u00e1 como automatizar suas campanhas de busca no Google e os benef\u00edcios para sua empresa.<\/em><\/p>\n

Por que a automa\u00e7\u00e3o \u00e9 necess\u00e1ria para sua empresa<\/h2>\n

Na ind\u00fastria de viagens, existem v\u00e1rios fatores diferentes que podem afetar se algu\u00e9m reservar\u00e1 ou n\u00e3o um hotel ou f\u00e9rias com sua empresa. Estes factores v\u00e3o desde os motivos mais \u00f3bvios, como o clima e as instala\u00e7\u00f5es, at\u00e9 aos mais obscuros, incluindo o or\u00e7amento e a disponibilidade do cliente no dia em que pretende viajar. Para complicar ainda mais as coisas, a intensidade de cada um destes factores muda constantemente, de hora em hora, de dia para dia.<\/p>\n

Para otimizar suas campanhas de pesquisa paga no Google Ads, \u00e9 recomend\u00e1vel trabalhar com uma ferramenta de automa\u00e7\u00e3o de software, por exemplo, Alcan\u00e7ar<\/a>. Essa ferramenta pode ajud\u00e1-lo a fornecer mais controle sobre seu or\u00e7amento e taxa de convers\u00e3o, proporcionando um maior retorno sobre o investimento e mais consist\u00eancia no desempenho de sua pesquisa paga.<\/p>\n

4 benef\u00edcios de automatizar suas campanhas de pesquisa<\/h2>\n

Abaixo voc\u00ea encontra 4 dicas de como automatizar suas campanhas de busca no Google.<\/p>\n

1. Publicidade em grande escala<\/h3>\n

Quer criar uma \u00fanica campanha para cada destino ou para cada hotel? Pode ser demorado criar e gerenciar isso em sua conta do Google Ads. Com a ajuda de um software, voc\u00ea pode fazer isso acontecer sem nenhum conhecimento t\u00e9cnico. Como passar de um feed para publicidade din\u00e2mica ou otimizar instantaneamente seu feed para an\u00fancios de todas as suas ofertas de viagens. Existe um novo destino ou hotel na sua oferta? Voc\u00ea pode ampliar isso automaticamente com o uso de software para gerenciar suas campanhas de pesquisa com mais efici\u00eancia.<\/p>\n

2. Extens\u00f5es din\u00e2micas sob medida para seus viajantes<\/h3>\n

A automa\u00e7\u00e3o de extens\u00f5es possibilita a obten\u00e7\u00e3o de an\u00fancios muito relevantes com taxas de cliques mais altas. Pense, por exemplo, em links de sites em An\u00fancios do Google<\/a> onde os hot\u00e9is mais bem avaliados s\u00e3o mostrados quando um viajante pesquisa um destino em uma regi\u00e3o espec\u00edfica, ou instala\u00e7\u00f5es espec\u00edficas do alojamento quando um viajante pesquisa o hotel exato. Essas extens\u00f5es podem ser mantidas dinamicamente e o software pode ajud\u00e1-lo a encontrar a melhor correspond\u00eancia entre an\u00fancios e extens\u00f5es.<\/p>\n

3. Texto relevante do an\u00fancio<\/h3>\n

Na cria\u00e7\u00e3o de textos publicit\u00e1rios, podem ser inclu\u00eddas caracter\u00edsticas espec\u00edficas nos textos sobre o alojamento ou destino que pretende anunciar. Por exemplo, voc\u00ea pode pensar em adicionar pre\u00e7os em tempo real, avalia\u00e7\u00f5es e o n\u00famero de viagens para um destino. Se voc\u00ea tiver esse tipo de informa\u00e7\u00e3o como empresa, poder\u00e1 manter esse conte\u00fado atualizado de forma din\u00e2mica.<\/p>\n

Exemplo de texto de an\u00fancio relevante:<\/p>\n

\"Publicidade<\/p>\n

O software tamb\u00e9m pode fornecer sugest\u00f5es para dividir grupos de an\u00fancios. Isso torna os textos dos an\u00fancios ainda mais relevantes. Um grupo de an\u00fancios para \u201cviajar para a Turquia\u201d<\/em> pode ser dividido com base nas pesquisas dos usu\u00e1rios por \u201cF\u00e9rias na Turquia\u201d<\/em>, \u201cviajar pela Turquia\u201d<\/em>, \u201cviagem barata Turquia\u201d<\/em>, etc. Esses novos an\u00fancios ser\u00e3o mantidos atualizados pelo seu software.<\/p>\n

4. Gerenciamento automatizado de palavras-chave<\/h3>\n

Ao criar suas campanhas, os termos de pesquisa certos para voc\u00ea ser\u00e3o fornecidos pelo seu software. Mas voc\u00ea tamb\u00e9m pode excluir automaticamente termos de pesquisa que n\u00e3o correspondam aos alvos de suas campanhas. Com um algoritmo personalizado voc\u00ea pode excluir essas palavras-chave, por exemplo, se elas n\u00e3o receberem uma quantidade m\u00ednima de cliques ou convers\u00f5es.<\/p>\n

Portanto, comece hoje mesmo a automatizar suas campanhas do Google Ads. Trabalhar com uma ferramenta de automa\u00e7\u00e3o de software pode economizar seu tempo e tornar as informa\u00e7\u00f5es exibidas mais relevantes para os viajantes-alvo e, em \u00faltima an\u00e1lise, isso levar\u00e1 a uma otimiza\u00e7\u00e3o e, portanto, aumentar\u00e1 o retorno do investimento.<\/strong><\/p>\n

\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos dicas da ind\u00fastria de viagens<\/a><\/span> nas categorias Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, Pessoal e Carreira<\/a><\/span> e Tecnologia e Software<\/a><\/span>.

\n\n
Submeter um artigo<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Alcan\u00e7ar viajantes em potencial exatamente no momento em que eles pesquisam on-line a melhor oferta. Para ter sucesso hoje em dia como ag\u00eancia de viagens nas plataformas de busca, voc\u00ea precisa se adaptar rapidamente \u00e0s mudan\u00e7as. Usar tecnologia e software de pesquisa pode ajud\u00e1-lo com isso. Aqui, voc\u00ea descobrir\u00e1 como automatizar suas campanhas de pesquisa no Google, al\u00e9m do<\/p>","protected":false},"author":1,"featured_media":6523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,756],"tags":[216],"class_list":["post-6510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-marketing","category-hotel-search-engine-marketing","tag-adchieve"],"yoast_head":"\nThe Benefits Of Automated Advertising in Search Engines<\/title>\n<meta name=\"description\" content=\"Learn how to automate your advertising campaigns in search engines like Google and we explain the benefits for your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/motores-de-busca-automatizados-de-publicidade\/\" \/>\n<meta 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