{"id":669,"date":"2023-04-24T15:00:29","date_gmt":"2023-04-24T13:00:29","guid":{"rendered":"https:\/\/revfine.com\/?p=669"},"modified":"2024-06-04T21:50:40","modified_gmt":"2024-06-04T19:50:40","slug":"blockchain-technology-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/blockchain-tecnologia-hospitalidade-industria\/","title":{"rendered":"Tecnologia Blockchain e seus usos na ind\u00fastria da hospitalidade"},"content":{"rendered":"<p><em>A tecnologia Blockchain \u00e9 uma das mais emocionantes <a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-hotelaria-industria\/\">tecnologia<\/a> inova\u00e7\u00f5es dos \u00faltimos tempos. Apesar da sua relativa juventude, tem o potencial de alterar fundamentalmente a forma como as transa\u00e7\u00f5es s\u00e3o feitas e a forma como a informa\u00e7\u00e3o \u00e9 armazenada e acedida. Neste artigo, examinamos mais de perto o blockchain, explicamos-o e exploramos seus usos atuais e potenciais no futuro na ind\u00fastria hoteleira.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#what-is-blockchain\">O que \u00e9 Blockchain?<\/a><\/span><\/li>\n<li><a href=\"#advantages-hospitality-industry\"><span style=\"text-decoration: underline;\">Quais s\u00e3o as vantagens da ind\u00fastria da hospitalidade?<\/span><\/a><\/li>\n<li><a href=\"#ways-usage-travel-industry\"><span style=\"text-decoration: underline;\">4 maneiras de usar o blockchain na ind\u00fastria de viagens<\/span><\/a><\/li>\n<li><a href=\"#examples-usage-hospitality-industry\"><span style=\"text-decoration: underline;\">Exemplos de uso de blockchain na ind\u00fastria da hospitalidade<\/span><\/a><\/li>\n<li><a href=\"#more-about-blockchain\"><span style=\"text-decoration: underline;\">Mais sobre Blockchain<\/span><\/a><a id=\"what-is-blockchain\"><\/a><\/li>\n<li><a href=\"#blockchain-technology-hospitality-opportunities-metaverse\">Oportunidades de hospitalidade da tecnologia Blockchain e o metaverso<\/a><\/li>\n<\/ul>\n<h2>O que \u00e9 Blockchain?<\/h2>\n<p>Blockchain \u00e9 um livro-raz\u00e3o p\u00fablico, ou lista de registros digitais, onde as transa\u00e7\u00f5es s\u00e3o registradas de forma an\u00f4nima e permanente. Os registros do banco de dados, ou<em> &#039;blocos&#039;<\/em> s\u00e3o protegidos por criptografia. Uma vez registradas na blockchain, as informa\u00e7\u00f5es resistem \u00e0 modifica\u00e7\u00e3o, o que significa que os dados n\u00e3o podem ser alterados.<\/p>\n<p>A tecnologia Blockchain \u00e9 descentralizada, o que significa que as informa\u00e7\u00f5es n\u00e3o s\u00e3o armazenadas em lugar nenhum. Isso evita a manipula\u00e7\u00e3o e torna todos os dados transparentes. Muitas pessoas compartilham o registro de eventos em uma rede, o que proporciona benef\u00edcios adicionais de seguran\u00e7a, pois n\u00e3o existe um ponto central de falha ou vulnerabilidade. De acordo com <a href=\"https:\/\/www.skyquestt.com\/report\/blockchain-market\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio Global do Mercado Blockchain<\/a> pela SkyQuest, o tamanho do mercado global de blockchain dever\u00e1 crescer a um CAGR de 80,8% at\u00e9 2031.<\/p>\n<p>Al\u00e9m disso, todas as informa\u00e7\u00f5es adicionadas ao blockchain possuem carimbo de data\/hora. Isto garante que todas as entradas de dados sejam rastre\u00e1veis, aumentando ainda mais a transpar\u00eancia do banco de dados.<\/p>\n<p><strong>O v\u00eddeo a seguir explicar\u00e1 mais:<a id=\"advantages-hospitality-industry\"><\/a><\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/SSo_EIwHSd4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Quais s\u00e3o as vantagens da ind\u00fastria da hospitalidade?<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/blockchain-technology-travel-industry\/\">Blockchain<\/a> a tecnologia tem v\u00e1rias vantagens para aqueles que operam em <a href=\"https:\/\/www.revfine.com\/pt\/gestao-de-hospitalidade\/\">gest\u00e3o de hospitalidade<\/a>, sendo um dos mais \u00f3bvios os benef\u00edcios de seguran\u00e7a e estabilidade. Por exemplo, todos os dados s\u00e3o descentralizados e rastre\u00e1veis. O banco de dados nunca pode ficar offline ou ser removido por meio de um ataque cibern\u00e9tico, o que pode ser importante quando se trata de transa\u00e7\u00f5es financeiras.<\/p>\n<p>Al\u00e9m disso, a tecnologia poderia desempenhar um papel vital na simplifica\u00e7\u00e3o dos pagamentos reais. Isto pode ser um pouco complicado, especialmente quando se trata de assentamentos no exterior. Com a tecnologia blockchain, todo o processo pode ser agilizado e tornado mais transparente, aumentando a confian\u00e7a.<\/p>\n<p>Al\u00e9m disso, a ind\u00fastria de viagens depende da transmiss\u00e3o de informa\u00e7\u00f5es e pertences pessoais entre v\u00e1rias empresas. O blockchain pode facilitar o acesso e o armazenamento de informa\u00e7\u00f5es, permitindo uma colabora\u00e7\u00e3o aprimorada e, finalmente, melhorando a experi\u00eancia geral de viagem para <a href=\"https:\/\/www.revfine.com\/pt\/experiencia-do-cliente-industria-hoteleira\/\">clientes<\/a>.<\/p>\n<p><strong>Mais informa\u00e7\u00f5es sobre as vantagens da ind\u00fastria hoteleira podem ser encontradas assistindo ao seguinte v\u00eddeo:<a id=\"ways-usage-travel-industry\"><\/a><\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 2 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/YpS0zoJ9wCU?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>4 maneiras pelas quais o Blockchain pode ser usado na ind\u00fastria hoteleira<\/h2>\n<p>Embora os usos potenciais do blockchain na ind\u00fastria hoteleira sejam quase ilimitados, algumas aplica\u00e7\u00f5es surgiram e t\u00eam um efeito transformador, enquanto outras est\u00e3o ao virar da esquina. Quatro das maneiras mais importantes pelas quais o blockchain pode ser usado s\u00e3o explicadas com mais detalhes abaixo:<\/p>\n<h3>1. Pagamentos seguros<\/h3>\n<p>Pagamentos seguros ser\u00e3o a aplica\u00e7\u00e3o pr\u00e1tica mais \u00f3bvia do blockchain na ind\u00fastria hoteleira. Quer se trate de aceitar criptomoedas como Bitcoin ou Ethereum ou simplesmente de fornecer um livro-raz\u00e3o global, transparente e seguro, os pagamentos banc\u00e1rios podem ser simplificados e os custos de hotel associados podem ser reduzidos. De acordo com <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US51606123\" target=\"_blank\" rel=\"noopener\">o Guia Mundial de Gastos Blockchain<\/a> pela IDC, os pagamentos transfronteiri\u00e7os representam cerca de 16% do mercado total de blockchain.<\/p>\n<h3>2. ID e seguran\u00e7a<\/h3>\n<p>Um dos usos potenciais mais interessantes do blockchain no <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">ind\u00fastria de hospitalidade<\/a> est\u00e1 relacionado com servi\u00e7os de identifica\u00e7\u00e3o e seguran\u00e7a. Os passageiros devem fornecer identifica\u00e7\u00e3o em v\u00e1rios est\u00e1gios de sua viagem, mas a ado\u00e7\u00e3o do blockchain em toda a ind\u00fastria poderia permitir um banco de dados digital compartilhado. Os passageiros poderiam fornecer uma impress\u00e3o digital para verificar quem s\u00e3o de forma r\u00e1pida e transparente, reduzindo o tempo de espera.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30584\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security.jpg\" alt=\"Ind\u00fastria de hospitalidade com tecnologia Blockchain - identifica\u00e7\u00e3o e seguran\u00e7a\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Blockchain-Technology-Hospitality-Industry-ID-and-Security.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>3. Programas de fidelidade<\/h3>\n<p>Os esquemas de recompensa de fidelidade s\u00e3o uma parte importante da gera\u00e7\u00e3o de alf\u00e2ndegas de retorno. A tecnologia Blockchain pode melhorar a qualidade dos programas de fidelidade, simplificando o processo, tornando mais f\u00e1cil para os clientes acessarem e resgatarem seus pontos. Com o blockchain, as recompensas podem ser distribu\u00eddas atrav\u00e9s de tokens digitais que poderiam ser usados em qualquer lugar, a qualquer momento, enquanto os benef\u00edcios de seguran\u00e7a inerentes poderiam reduzir a fraude nos esquemas de fidelidade.<\/p>\n<h3>4. Rastreamento de bagagem<\/h3>\n<p>Finalmente, os usos do blockchain na ind\u00fastria de viagens se estendem a coisas como rastreamento de bagagem. Normalmente, a bagagem de um viajante muda de m\u00e3os muitas vezes durante a viagem, o que pode resultar em problemas log\u00edsticos. A natureza centralizada do blockchain permite que diferentes empresas compartilhem e acessem facilmente dados relacionados.<\/p>\n<h3>Tabela: Mais maneiras de usar Blockchain na hotelaria<\/h3>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aplica\u00e7\u00e3o Blockchain<\/strong><\/th>\n<th align=\"left\"><strong>Detalhes de implementa\u00e7\u00e3o<\/strong><\/th>\n<th align=\"left\"><strong>Benef\u00edcios para a ind\u00fastria hoteleira<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Experi\u00eancias personalizadas para h\u00f3spedes<\/strong><\/td>\n<td align=\"left\">Armazenar as prefer\u00eancias dos h\u00f3spedes com seguran\u00e7a no blockchain para presta\u00e7\u00e3o de servi\u00e7os personalizados.<\/td>\n<td align=\"left\">Permite a entrega de servi\u00e7os personalizados, mantendo a privacidade dos h\u00f3spedes e a seguran\u00e7a dos dados.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Coment\u00e1rios e coment\u00e1rios dos h\u00f3spedes<\/strong><\/td>\n<td align=\"left\">Registrar coment\u00e1rios de h\u00f3spedes no blockchain para garantir autenticidade e imutabilidade.<a id=\"examples-usage-hospitality-industry\"><\/a><\/td>\n<td align=\"left\">Aumenta a confian\u00e7a no feedback dos h\u00f3spedes, fornecendo informa\u00e7\u00f5es confi\u00e1veis para futuros h\u00f3spedes.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Contratos inteligentes para reservas<\/strong><\/td>\n<td align=\"left\">Automatiza\u00e7\u00e3o de processos de reserva e cancelamento por meio de contratos autoexecut\u00e1veis com termos escritos diretamente em c\u00f3digo.<\/td>\n<td align=\"left\">Reduz o manuseio manual, minimiza disputas e garante transpar\u00eancia nas transa\u00e7\u00f5es de reserva.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gest\u00e3o de invent\u00e1rio<\/strong><\/td>\n<td align=\"left\">Usando blockchain para gerenciar invent\u00e1rio e distribui\u00e7\u00e3o de quartos em tempo real em v\u00e1rios canais.<\/td>\n<td align=\"left\">Diminui o overbooking e o underbooking, fornecendo dados de invent\u00e1rio precisos e em tempo real.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gest\u00e3o da cadeia de abastecimento<\/strong><\/td>\n<td align=\"left\">Rastreamento e verifica\u00e7\u00e3o da autenticidade e entrega de mercadorias atrav\u00e9s do blockchain.<\/td>\n<td align=\"left\">Melhora a transpar\u00eancia, reduz erros e garante pr\u00e1ticas \u00e9ticas de fornecimento.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Exemplos de uso de blockchain na ind\u00fastria da hospitalidade<\/h2>\n<p>\u00c9 importante ressaltar que, al\u00e9m do hipot\u00e9tico potencial futuro da tecnologia, o blockchain j\u00e1 est\u00e1 em uso na ind\u00fastria de viagens e hotelaria. Alguns dos exemplos mais significativos disso s\u00e3o descritos abaixo, completos com detalhes de como eles est\u00e3o ajudando hot\u00e9is, clientes e a ind\u00fastria como um todo.<\/p>\n<h3>1. TUI Bed-Swap - Invent\u00e1rio dentro do Blockchain<\/h3>\n<p>A TUI, a maior empresa de turismo do mundo, foi uma das primeiras a realmente se comprometer com a tecnologia blockchain, atrav\u00e9s do lan\u00e7amento do \u2018Bed-Swap\u2019; um projeto Blockchain interno. A tecnologia permite que a TUI avalie a demanda e mova os estoques entre diferentes pontos de venda em tempo real. A partir da\u00ed, pode flexibilizar as margens de venda com base na demanda.<\/p>\n<p><strong>Mais informa\u00e7\u00f5es est\u00e3o contidas no seguinte v\u00eddeo:<\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo do YouTube 3\" src=\"https:\/\/www.youtube.com\/embed\/MtR770GLviU?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>2. LockChain - mercado direto com comiss\u00e3o 0%<\/h3>\n<p>LockChain \u00e9 um mercado direto alimentado pela tecnologia blockchain, permitindo que hot\u00e9is e outros <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">hospitalidade<\/a> empresas para alugar seus im\u00f3veis. \u00c9 uma plataforma tudo-em-um, permitindo que o gerenciamento e o pagamento da propriedade ocorram em um s\u00f3 lugar. O mecanismo de reservas descentralizado elimina os &quot;intermedi\u00e1rios&quot;. Outra grande vantagem \u00e9 que a LockChain opera um modelo de assinatura com uma pol\u00edtica de comiss\u00e3o de zero por cento.<\/p>\n<p><strong>Um v\u00eddeo introdut\u00f3rio sobre o LockChain pode ser encontrado aqui:<\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 4 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/hk7Xg3id9KI?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>3. Trippki - Sistema de recompensa por fidelidade via Blockchain<\/h3>\n<p>Trippki come\u00e7ou a usar o blockchain atrav\u00e9s do lan\u00e7amento de seu sistema de recompensa de fidelidade. Mais uma vez, o servi\u00e7o beneficia da elimina\u00e7\u00e3o do envolvimento de terceiros e da liga\u00e7\u00e3o direta de hot\u00e9is e clientes. Os clientes s\u00e3o recompensados com tokens nativos \u2018TRIP\u2019 por se hospedarem em um hotel ou usarem as comodidades do hotel. Os tokens TRIP s\u00e3o registrados no livro-raz\u00e3o, n\u00e3o expiram, podem ser usados para agendar visitas futuras ou podem ser trocados por dinheiro.<\/p>\n<p><strong>O v\u00eddeo a seguir explica mais sobre este sistema:<\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 5 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/04TX5mK38mk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>4. BeeToken - Plataforma Blockchain de compartilhamento dom\u00e9stico<\/h3>\n<p>BeeToken, ou Beenest, \u00e9 uma plataforma blockchain de compartilhamento residencial que conecta clientes a hosts e permite que os clientes organizem e paguem por estadias. Suas transa\u00e7\u00f5es peer-to-peer significam que nenhuma comiss\u00e3o \u00e9 cobrada, enquanto a natureza descentralizada da plataforma oferece benef\u00edcios adicionais de seguran\u00e7a. A plataforma BeeToken inclui protocolos de pagamento, reputa\u00e7\u00e3o e arbitragem, ajudando a manter clientes e hosts seguros.<\/p>\n<p><strong>Mais sobre BeeToken pode ser aprendido neste v\u00eddeo:<\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 6 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/hk7Xg3id9KI?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>5. Winding Tree - Reserva e Rastreamento de Bagagem<\/h3>\n<p>Finalmente, Winding Tree \u00e9 um mercado de c\u00f3digo aberto existente de demanda e oferta para rastreamento de estoque. V\u00e1rias companhias a\u00e9reas, incluindo Air New Zealand e Lufthansa, j\u00e1 firmaram parceria com a plataforma, com vantagens que incluem um exemplo de reserva e bagagem em blockchain, falta de envolvimento de terceiros nos procedimentos de reserva e maior transpar\u00eancia e rastreabilidade quando se trata de servi\u00e7os de rastreamento de bagagem.<\/p>\n<p><strong>Mais sobre Winding Tree pode ser aprendido neste v\u00eddeo:<a id=\"more-about-blockchain\"><\/a><\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 7 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/_qer1qd68eQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Mais sobre Blockchain<\/h2>\n<p>Compreender a tecnologia blockchain pode ser um pouco assustador. Ainda assim, a tecnologia \u00e9 menos complicada do que parece inicialmente, e o seu potencial para perturbar todo o <a href=\"https:\/\/www.revfine.com\/pt\/setor-de-hospitalidade\/\">Setor de hospitalidade<\/a> \u00e9 enorme, vale a pena aprender mais sobre. Se voc\u00ea tiver algum tempo livre e quiser saber um pouco mais, recomendamos o seguinte v\u00eddeo:<\/p>\n<p><strong>O potencial do Blockchain para perturbar a ind\u00fastria hoteleira, por Ron Galloway:<\/strong><\/p>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 8 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/tkFDcZF1tKE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><a id=\"blockchain-technology-hospitality-opportunities-metaverse\"><\/a><\/p>\n<h2>Tecnologia Blockchain em oportunidades de hospitalidade e no metaverso<\/h2>\n<p>Al\u00e9m das tend\u00eancias e usos de hospitalidade da tecnologia blockchain descritos, o blockchain tamb\u00e9m \u00e9 um conceito intimamente associado ao metaverso. Isso se refere a uma rede de palavras virtuais de metaverso 3D onde os usu\u00e1rios podem interagir socialmente, e um n\u00famero crescente de empresas de hospitalidade est\u00e3o despertando para todo o seu potencial.<\/p>\n<p>Leia o <a href=\"https:\/\/www.revfine.com\/pt\/metaverso-hospitalidade\/\"><span style=\"text-decoration: underline;\">\u201cOportunidades do Metaverso para a Ind\u00fastria Hoteleira\u201d<\/span><\/a> artigo para obter muito mais informa\u00e7\u00f5es sobre o metaverso, como as empresas de hospitalidade usam a tecnologia do metaverso e oportunidades futuras nessa \u00e1rea.<\/p>\n<h2>Perguntas frequentes sobre tecnologia Blockchain na ind\u00fastria hoteleira<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-669-1\"><div class=\"fusion-panel panel-default panel-b2ebb193b2ed16b47 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b2ebb193b2ed16b47\"><a aria-expanded=\"false\" aria-controls=\"b2ebb193b2ed16b47\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-669-1\" data-target=\"#b2ebb193b2ed16b47\" href=\"#b2ebb193b2ed16b47\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como o blockchain \u00e9 usado na ind\u00fastria hoteleira?<\/span><\/a><\/h3><\/div><div id=\"b2ebb193b2ed16b47\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b2ebb193b2ed16b47\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A tecnologia Blockchain \u00e9 usada principalmente na ind\u00fastria hoteleira para facilitar pagamentos, autenticar identidades e aumentar a seguran\u00e7a. As transa\u00e7\u00f5es da tecnologia Blockchain se beneficiam de maior seguran\u00e7a, privacidade e transpar\u00eancia. Al\u00e9m disso, a tecnologia blockchain pode ser usada para impulsionar esquemas de fideliza\u00e7\u00e3o de clientes.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b7fb5ab2ccd1b2888 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b7fb5ab2ccd1b2888\"><a aria-expanded=\"false\" aria-controls=\"b7fb5ab2ccd1b2888\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-669-1\" data-target=\"#b7fb5ab2ccd1b2888\" href=\"#b7fb5ab2ccd1b2888\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o blockchain em hot\u00e9is de luxo?<\/span><\/a><\/h3><\/div><div id=\"b7fb5ab2ccd1b2888\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b7fb5ab2ccd1b2888\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os hot\u00e9is de luxo podem usar blockchain como tecnologia subjacente para um programa de recompensa do cliente ou para aceitar e processar transa\u00e7\u00f5es seguras. Esses hot\u00e9is tamb\u00e9m podem usar a tecnologia blockchain para aumentar a seguran\u00e7a do banco de dados de seus clientes, autenticar identidades de clientes ou gerenciar cadeias de suprimentos.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8db4766b985242860 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8db4766b985242860\"><a aria-expanded=\"false\" aria-controls=\"8db4766b985242860\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-669-1\" data-target=\"#8db4766b985242860\" href=\"#8db4766b985242860\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O blockchain pode ser usado na ind\u00fastria aliment\u00edcia?<\/span><\/a><\/h3><\/div><div id=\"8db4766b985242860\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_8db4766b985242860\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A tecnologia Blockchain \u00e9 cada vez mais utilizada na ind\u00fastria alimentar, auxiliando na gest\u00e3o da cadeia de abastecimento. Pode aumentar a transpar\u00eancia e permitir que as empresas rastreiem os fornecimentos com mais facilidade. Isso garante que as empresas da ind\u00fastria aliment\u00edcia conhe\u00e7am a origem dos produtos e ingredientes, facilitando a garantia da qualidade.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e86a8f6cbc5f87156 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_e86a8f6cbc5f87156\"><a aria-expanded=\"false\" aria-controls=\"e86a8f6cbc5f87156\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-669-1\" data-target=\"#e86a8f6cbc5f87156\" href=\"#e86a8f6cbc5f87156\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Os hot\u00e9is usam blockchain?<\/span><\/a><\/h3><\/div><div id=\"e86a8f6cbc5f87156\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_e86a8f6cbc5f87156\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Embora o blockchain ainda seja uma tecnologia emergente na ind\u00fastria hoteleira e seja usado principalmente por grandes redes ou hot\u00e9is de luxo, seu uso est\u00e1 se tornando mais difundido. Em particular, mais hot\u00e9is est\u00e3o a utilizar a tecnologia blockchain para aceitar pagamentos em criptomoedas, gerir esquemas de fideliza\u00e7\u00e3o de clientes, gerir cadeias de abastecimento ou fornecer seguran\u00e7a.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e1aead0d3a3330293 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_e1aead0d3a3330293\"><a aria-expanded=\"false\" aria-controls=\"e1aead0d3a3330293\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-669-1\" data-target=\"#e1aead0d3a3330293\" href=\"#e1aead0d3a3330293\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 um exemplo de tecnologia blockchain?<\/span><\/a><\/h3><\/div><div id=\"e1aead0d3a3330293\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_e1aead0d3a3330293\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Um dos exemplos mais conhecidos de tecnologia blockchain \u00e9 a criptomoeda Bitcoin, que permite transa\u00e7\u00f5es financeiras descentralizadas que s\u00e3o seguras, r\u00e1pidas, transparentes e protegidas.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Blockchain \u00e9 uma tecnologia digital relativamente nova que serve como um banco de dados descentralizado, permitindo que informa\u00e7\u00f5es sejam inseridas e armazenadas em toda uma rede. Para o setor de hospitalidade, isso oferece um enorme potencial para reduzir o envolvimento de terceiros, aumentar a seguran\u00e7a, melhorar a velocidade e a facilidade das transa\u00e7\u00f5es e permitir que informa\u00e7\u00f5es importantes sejam acessadas em qualquer lugar.<\/strong><\/p>\n<h2>Voc\u00ea gostou deste artigo sobre a tecnologia Blockchain na ind\u00fastria hoteleira?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\">Como usar a intelig\u00eancia artificial na ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-hospitalidade-de-realidade-aumentada\/\">Como a realidade aumentada est\u00e1 transformando a ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-hospitalidade-de-realidade-virtual\/\">Como a realidade virtual (RV) pode enriquecer a ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade-da-internet-das-coisas\/\">Como a Internet das Coisas (IoT) pode beneficiar a ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/voz-controle-hotelaria-industria\/\">Como o controle de voz pode beneficiar a ind\u00fastria da hospitalidade?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-inteligente\/\">Hotel inteligente; Quais s\u00e3o os benef\u00edcios para propriet\u00e1rios e h\u00f3spedes de hot\u00e9is?<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-9193648764\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-9193648764.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-9193648764 .m-a-box-header{margin-bottom:20px}#mab-9193648764 .m-a-box-header>:first-child,#mab-9193648764 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-9193648764 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-9193648764 .m-a-box-avatar img,#mab-9193648764 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-9193648764 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-9193648764 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-9193648764 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-9193648764 .m-a-box-meta-divider{padding:0 .2em}#mab-9193648764 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-9193648764 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-9193648764 .m-a-box-related-entry-title,#mab-9193648764 .m-a-box-related-entry-title a{font-size:14px}#mab-9193648764 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A tecnologia Blockchain \u00e9 uma das inova\u00e7\u00f5es tecnol\u00f3gicas digitais mais interessantes dos \u00faltimos tempos. Apesar da sua relativa juventude, tem o potencial de alterar fundamentalmente a forma como as transa\u00e7\u00f5es s\u00e3o feitas e a forma como a informa\u00e7\u00e3o \u00e9 armazenada e acedida. Neste artigo, examinamos mais de perto o blockchain, explicamos e exploramos seus usos atuais e potenciais no setor de hospitalidade [...]<\/p>","protected":false},"author":24,"featured_media":672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blockchain Technology and Its Uses in the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"In this article we take a look at blockchain technology, what it is, and explore current and future uses within the hospitality industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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