{"id":715,"date":"2024-01-29T20:00:06","date_gmt":"2024-01-29T19:00:06","guid":{"rendered":"https:\/\/revfine.com\/?p=715"},"modified":"2024-06-05T14:44:06","modified_gmt":"2024-06-05T12:44:06","slug":"social-media-marketing-tips-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/social-media-marketing-tips-hotel\/","title":{"rendered":"8 dicas de marketing em m\u00eddias sociais para promover seu hotel"},"content":{"rendered":"<p><em>A ascens\u00e3o de plataformas de m\u00eddia social como Facebook, Twitter, LinkedIn e Instagram significou que o marketing de m\u00eddia social \u00e9 agora mais cr\u00edtico do que nunca e oferece muitas oportunidades excelentes para quem trabalha na ind\u00fastria hoteleira. Neste artigo, examinamos mais de perto o marketing nas redes sociais e seus benef\u00edcios e oferecemos sete dicas para quem atua no setor hoteleiro promover seus neg\u00f3cios.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 20pt;\">\u00cdndice<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-social-media-marketing\"><span style=\"text-decoration: underline;\">O que \u00e9 marketing de m\u00eddia social?<\/span><\/a><\/li>\n<li><a href=\"#social-media-marketing-tips-hotels\"><span style=\"text-decoration: underline;\">8 dicas de marketing de m\u00eddia social para hot\u00e9is<\/span><\/a>\n<ul>\n<li><a href=\"#outline-social-media-strategy\"><span style=\"text-decoration: underline;\">1. Descreva sua estrat\u00e9gia de m\u00eddia social<\/span><\/a><\/li>\n<li><a href=\"#specific-measurable-goals\"><span style=\"text-decoration: underline;\">2. Defina metas espec\u00edficas e mensur\u00e1veis<\/span><\/a><\/li>\n<li><a href=\"#optimize-social-media-pages\"><span style=\"text-decoration: underline;\">3. Otimize suas p\u00e1ginas de m\u00eddia social<\/span><\/a><\/li>\n<li><a href=\"#adapt-strategy-for-social-media-platform\"><span style=\"text-decoration: underline;\">4. Adapte sua estrat\u00e9gia para cada plataforma de m\u00eddia social<\/span><\/a><\/li>\n<li><a href=\"#be-consistent-as-possible\"><span style=\"text-decoration: underline;\">5. Seja o mais consistente poss\u00edvel<\/span><\/a><\/li>\n<li><a href=\"#paid-advertising\"><span style=\"text-decoration: underline;\">6. Aproveite as vantagens da publicidade paga<\/span><\/a><\/li>\n<li><a href=\"#engage-with-audience\"><span style=\"text-decoration: underline;\">7. Envolva-se com seu p\u00fablico<\/span><\/a><\/li>\n<li><a href=\"#avoid-to-post-too-much\"><span style=\"text-decoration: underline;\">8. Evite a tenta\u00e7\u00e3o de postar demais<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#learn-more-marketing-strategies\">Quer aprender mais sobre estrat\u00e9gias de marketing para hotelaria?<\/a><a id=\"what-is-social-media-marketing\"><\/a><\/span><\/li>\n<\/ul>\n<h2>O que \u00e9 marketing de m\u00eddia social?<\/h2>\n<p>O marketing de m\u00eddia social \u00e9 o processo de ganhar aten\u00e7\u00e3o e exposi\u00e7\u00e3o para uma empresa ou marca por meio do uso de sites de m\u00eddia social. Esta atividade promocional pode assumir v\u00e1rias formas, desde a publica\u00e7\u00e3o ou partilha de fotos ou v\u00eddeos at\u00e9 links para websites ou conte\u00fados externos e at\u00e9 an\u00fancios pagos atrav\u00e9s de plataformas de redes sociais. De acordo com <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\">o Relat\u00f3rio do N\u00famero de Usu\u00e1rios de Redes Sociais Globais<\/a> pelo Statista, o n\u00famero projetado de usu\u00e1rios de m\u00eddia social at\u00e9 2027 \u00e9 de seis bilh\u00f5es.<\/p>\n<p>\u00c9 especialmente \u00fatil para aqueles que est\u00e3o no <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">ind\u00fastria de hospitalidade<\/a> porque plataformas como o Facebook s\u00e3o uma maneira perfeita de interagir com clientes novos e existentes. Al\u00e9m disso, a maioria das plataformas de m\u00eddia social possui ferramentas anal\u00edticas integradas, permitindo <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a> para monitorar o engajamento. Al\u00e9m disso, as redes sociais costumam incluir componentes valiosos para a promo\u00e7\u00e3o de hot\u00e9is, como avalia\u00e7\u00f5es de clientes e a capacidade de convidar usu\u00e1rios para eventos.<\/p>\n<h4><strong>V\u00eddeo: Marketing de redes sociais para hot\u00e9is <a id=\"social-media-marketing-tips-hotels\"><\/a><\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/nYB8veSmNm0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><a id=\"outline-social-media-strategy\"><\/a><\/p>\n<h2>8 dicas de marketing de m\u00eddia social para hot\u00e9is<\/h2>\n<p>Abaixo, compilamos algumas dicas de marketing de m\u00eddia social, que s\u00e3o especialmente relevantes para aqueles que trabalham no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> e pode ajudar os profissionais de marketing a criar uma estrat\u00e9gia abrangente e eficaz.<\/p>\n<h3>1. Descreva sua estrat\u00e9gia de m\u00eddia social<\/h3>\n<p>Estabelecer uma estrat\u00e9gia b\u00e1sica \u00e9 o primeiro passo de qualquer campanha de marketing de m\u00eddia social bem-sucedida. Aqui, voc\u00ea precisa pensar no seu p\u00fablico e no que ele est\u00e1 interessado. Al\u00e9m disso, voc\u00ea precisa decidir quais plataformas de m\u00eddia social usar e ter claro para que cada plataforma ser\u00e1 utilizada.<\/p>\n<p>Durante esta fase, voc\u00ea tamb\u00e9m pode achar \u00fatil estabelecer algumas pr\u00e1ticas recomendadas ou diretrizes de m\u00eddia social para que todos os membros da equipe estejam na mesma p\u00e1gina. Tamb\u00e9m pode ser sensato identificar alvos potenciais em termos da demografia do p\u00fablico que voc\u00ea deseja alcan\u00e7ar e dos influenciadores das m\u00eddias sociais que voc\u00ea gostaria de conquistar.<a id=\"specific-measurable-goals\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28828\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals.jpg\" alt=\"Hotel com dicas de marketing em m\u00eddias sociais - metas mensur\u00e1veis\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Measurable-Goals.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>2. Defina metas espec\u00edficas e mensur\u00e1veis<a id=\"optimize-social-media-pages\"><\/a><\/h3>\n<p>Depois que uma estrat\u00e9gia b\u00e1sica for delineada, uma dica essencial de marketing de m\u00eddia social \u00e9 definir metas ou objetivos mais espec\u00edficos. Isso ajudar\u00e1 a garantir que todos os envolvidos na estrat\u00e9gia de marketing de m\u00eddia social saibam o que voc\u00ea est\u00e1 tentando alcan\u00e7ar e ajudar\u00e1 a mant\u00ea-los motivados.<\/p>\n<p>Crucialmente, esses objetivos ou metas devem ser mensur\u00e1veis e realisticamente alcan\u00e7\u00e1veis. N\u00e3o defina metas gen\u00e9ricas como \u201c<em>aumentar o n\u00famero de seguidores nas redes sociais \u201d<\/em>. Em vez disso, defina metas espec\u00edficas, como <em>\u201caumentar as reservas geradas pelas m\u00eddias sociais em 20%,\u201d<\/em> e medir continuamente seu desempenho em rela\u00e7\u00e3o a eles.<\/p>\n<h3>3. Otimize suas p\u00e1ginas de m\u00eddia social<a id=\"adapt-strategy-for-social-media-platform\"><\/a><\/h3>\n<p>Com uma estrat\u00e9gia b\u00e1sica definida e alguns objetivos mais espec\u00edficos em mente, \u00e9 hora de otimizar as p\u00e1ginas de m\u00eddia social do seu hotel. Para aqueles no <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">ind\u00fastria de hospitalidade<\/a>, isso significa garantir que as informa\u00e7\u00f5es corporativas sejam listadas neles, que as informa\u00e7\u00f5es de localiza\u00e7\u00e3o estejam dispon\u00edveis para os visitantes e que o conte\u00fado seja organizado de forma l\u00f3gica.<\/p>\n<p>Al\u00e9m dessas etapas b\u00e1sicas, voc\u00ea deve usar uma imagem de alta qualidade do logotipo da empresa como uma imagem de perfil, fazer upload de muitas fotos do seu hotel e incluir um link para o site principal do hotel em suas p\u00e1ginas de m\u00eddia social.<\/p>\n\n<h3>4. Adapte sua estrat\u00e9gia para cada plataforma de m\u00eddia social<\/h3>\n<p>A m\u00eddia social desempenha um papel vital no marketing hoteleiro moderno, mas uma das maiores dicas de marketing de m\u00eddia social que os profissionais de marketing hoteleiro devem ter em mente \u00e9 adaptar o conte\u00fado para cada plataforma. \u00c9 crucial ter uma estrat\u00e9gia robusta de marketing de m\u00eddia social onde voc\u00ea se concentre na cria\u00e7\u00e3o do conte\u00fado certo para o p\u00fablico certo, usando o canal certo.<\/p>\n<p>Por exemplo, o conte\u00fado visual \u00e9 ideal para o Instagram, mas o conte\u00fado escrito de formato longo \u00e9 mais adequado para uma plataforma como o LinkedIn. O Facebook e o X (antigo Twitter) podem ser \u00f3timos para promo\u00e7\u00f5es e intera\u00e7\u00e3o direta com os clientes, enquanto o conte\u00fado de v\u00eddeo curto pode ser mais adequado para YouTube, TikTok ou Instagram Reels. Pense no que voc\u00ea deseja que seu conte\u00fado alcance e em quem voc\u00ea est\u00e1 almejando, depois identifique o melhor canal e o tipo certo de conte\u00fado para publicar.<\/p>\n<h4><strong>Tabela: Exemplos de adapta\u00e7\u00e3o por plataforma de m\u00eddia social<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Plataforma de m\u00eddia social<\/strong><\/th>\n<th align=\"left\"><strong>Adapta\u00e7\u00e3o de Estrat\u00e9gia<\/strong><\/th>\n<th align=\"left\"><strong>Consideracoes chave<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Instagram<\/strong><\/td>\n<td align=\"left\">Concentre-se em imagens e hist\u00f3rias visualmente atraentes e de alta qualidade do hotel e seus arredores. Utilize hashtags de forma eficaz.<\/td>\n<td align=\"left\">Enfatize a narrativa visual; o conte\u00fado gerado pelo usu\u00e1rio pode aumentar a autenticidade.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Facebook<\/strong><\/td>\n<td align=\"left\">Use v\u00e1rios tipos de conte\u00fado, incluindo postagens, fotos e eventos. Aproveite integra\u00e7\u00f5es e avalia\u00e7\u00f5es de reservas.<\/td>\n<td align=\"left\">\u00d3timo para dados demogr\u00e1ficos mais amplos; interagir com os usu\u00e1rios por meio de coment\u00e1rios e mensagens.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>X (Twitter)<\/strong><\/td>\n<td align=\"left\">Compartilhe atualiza\u00e7\u00f5es oportunas, participe de conversas com convidados e use hashtags para participar de discuss\u00f5es mais amplas.<\/td>\n<td align=\"left\">Ideal para engajamento e atendimento ao cliente em tempo real; mantenha o conte\u00fado conciso e direto.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>LinkedIn<\/strong><\/td>\n<td align=\"left\">Destaque a cultura da empresa, conquistas e vagas de emprego. Compartilhe artigos e insights relacionados ao setor.<\/td>\n<td align=\"left\">P\u00fablico profissional: foco em relacionamentos B2B, networking e recrutamento.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>TikTok<\/strong><\/td>\n<td align=\"left\">Crie v\u00eddeos divertidos, envolventes e criativos apresentando os recursos ou experi\u00eancias exclusivas do hotel.<a id=\"be-consistent-as-possible\"><\/a><\/td>\n<td align=\"left\">Conte\u00fado orientado por tend\u00eancias; colaborar com influenciadores para atingir um p\u00fablico mais jovem.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Youtube<\/strong><\/td>\n<td align=\"left\">Publique v\u00eddeos de alta qualidade apresentando passeios em hot\u00e9is, depoimentos e cenas dos bastidores.<\/td>\n<td align=\"left\">O conte\u00fado longo permite uma narrativa mais profunda; considere SEO para t\u00edtulos e descri\u00e7\u00f5es de v\u00eddeos.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Pinterest<\/strong><\/td>\n<td align=\"left\">Fixe imagens de alta qualidade do seu hotel, incluindo quartos, comodidades e atra\u00e7\u00f5es locais.<\/td>\n<td align=\"left\">Motor de busca visual; \u00fatil para inspira\u00e7\u00e3o e planejamento de etapas de viagem.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h3>5. Seja o mais consistente poss\u00edvel<a id=\"paid-advertising\"><\/a><\/h3>\n<p>O p\u00fablico das redes sociais geralmente gosta de consist\u00eancia e n\u00e3o gosta do uso espor\u00e1dico de plataformas para promover conte\u00fado. Para quem trabalha na ind\u00fastria hoteleira, \u00e9 importante adotar uma abordagem consistente para postar conte\u00fado, em vez de passar semanas sem postar e depois lan\u00e7ar tr\u00eas postagens para as pessoas e esperar que elas se envolvam.<\/p>\n<p>Elabore um cronograma b\u00e1sico para postar novos conte\u00fados e cumpra-o tanto quanto poss\u00edvel. Quando o seu p\u00fablico sabe que pode esperar novos conte\u00fados, \u00e9 mais prov\u00e1vel que os interessados nele reservem um tempo para visitar o seu perfil no Facebook, Twitter ou LinkedIn e procur\u00e1-lo ativamente, interagir com ele e compartilh\u00e1-lo com seus seguidores.<\/p>\n<h3>6. Aproveite as vantagens da publicidade paga<a id=\"engage-with-audience\"><\/a><\/h3>\n<p>Muitos profissionais de marketing recorrem a plataformas de m\u00eddia social porque podem gerar resultados sem os gastos associados \u00e0 publicidade tradicional. No entanto, plataformas de m\u00eddia social como o Facebook tamb\u00e9m oferecem excelentes op\u00e7\u00f5es de publicidade paga, e vale a pena explorar essas op\u00e7\u00f5es. De acordo com <a href=\"https:\/\/www.insiderintelligence.com\/content\/social-media-advertising-new-low-us-spending-growth\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio de gastos com publicidade da Social Metwork dos EUA<\/a> pelo eMarketer, os gastos com publicidade em redes sociais em 2025 nos EUA s\u00e3o projetados em $82,23 bilh\u00f5es.<\/p>\n<p>Benef\u00edcios de <a href=\"https:\/\/blog.hubspot.com\/marketing\/paid-social-media\" target=\"_blank\" rel=\"noopener\">publicidade paga em m\u00eddia social<\/a> incluem recursos integrados de redirecionamento, a capacidade de anunciar para grupos demogr\u00e1ficos muito espec\u00edficos e o enorme alcance potencial devido ao n\u00famero de usu\u00e1rios em sites de m\u00eddia social.<\/p>\n<h3>7. Envolva-se com seu p\u00fablico<\/h3>\n<p>Uma das dicas de marketing de m\u00eddia social mais importantes gira em torno de realmente se envolver com seu p\u00fablico nas m\u00eddias sociais. Isso significa reservar um tempo para responder \u00e0s suas perguntas, fazendo-o de maneira \u00fatil, conversando com quem deixa coment\u00e1rios sobre o conte\u00fado que voc\u00ea compartilha e, em geral, dedicando um tempo para interagir.<\/p>\n<p>Usar <a href=\"https:\/\/sproutsocial.com\/insights\/what-is-hashtagging\/\" target=\"_blank\" rel=\"noopener\">hashtags<\/a> para manter conversas sobre t\u00f3picos espec\u00edficos em um s\u00f3 lugar para que voc\u00ea possa acompanh\u00e1-las com mais facilidade. Isso tem a vantagem adicional de tornar o conte\u00fado mais facilmente pesquis\u00e1vel para seus seguidores.<a id=\"avoid-to-post-too-much\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28829\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience.jpg\" alt=\"Hotel com dicas de marketing em m\u00eddias sociais - interaja com seu p\u00fablico\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Social-Media-Marketing-Tips-Hotel-Engage-With-Your-Audience.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>8. Evite a tenta\u00e7\u00e3o de postar demais<\/h3>\n<p>Finalmente, postagens regulares nas redes sociais s\u00e3o boas, e uma abordagem consistente para postar conte\u00fado \u00e9 ainda melhor, mas \u00e9 importante n\u00e3o exagerar. Embora geralmente seja normal postar regularmente no Twitter para maximizar a exposi\u00e7\u00e3o, as pessoas tendem a ser menos indulgentes quando uma p\u00e1gina comercial do Facebook posta conte\u00fado o tempo todo.<a id=\"learn-more-marketing-strategies\"><\/a><\/p>\n<p>Estudos sugerem que o n\u00famero ideal de postagens em uma p\u00e1gina comercial do Facebook \u00e9 de cerca de sete postagens por semana e n\u00e3o mais do que duas postagens em um \u00fanico dia. Voc\u00ea ainda pode responder aos coment\u00e1rios e perguntas do seu p\u00fablico, mas deve ser respeitoso ao postar novo conte\u00fado e evitar enviar spam para os cronogramas das pessoas.<\/p>\n<h2>Perguntas frequentes sobre dicas de marketing de m\u00eddia social para hot\u00e9is<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-715-1\"><div class=\"fusion-panel panel-default panel-bd187d5cd00f100af fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_bd187d5cd00f100af\"><a aria-expanded=\"false\" aria-controls=\"bd187d5cd00f100af\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-715-1\" data-target=\"#bd187d5cd00f100af\" href=\"#bd187d5cd00f100af\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como as m\u00eddias sociais podem ser usadas para divulgar um hotel?<\/span><\/a><\/h3><\/div><div id=\"bd187d5cd00f100af\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_bd187d5cd00f100af\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As plataformas de m\u00eddia social permitem que os hot\u00e9is carreguem fotos de seus hot\u00e9is, ofere\u00e7am promo\u00e7\u00f5es especiais, compartilhem experi\u00eancias de clientes e tenham intera\u00e7\u00f5es diretas com os clientes. Essas plataformas tamb\u00e9m podem ser usadas para publicidade paga, que pode ser direcionada a dados demogr\u00e1ficos espec\u00edficos.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-72169ae93beefe7e2 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_72169ae93beefe7e2\"><a aria-expanded=\"false\" aria-controls=\"72169ae93beefe7e2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-715-1\" data-target=\"#72169ae93beefe7e2\" href=\"#72169ae93beefe7e2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quais s\u00e3o algumas boas dicas de marketing de m\u00eddia social?<\/span><\/a><\/h3><\/div><div id=\"72169ae93beefe7e2\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_72169ae93beefe7e2\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os hot\u00e9is devem envolver o seu p\u00fablico-alvo publicando conte\u00fado de alta qualidade e interagindo diretamente com os seus seguidores. A cria\u00e7\u00e3o de hashtags exclusivas e memor\u00e1veis pode ajudar a manter as discuss\u00f5es organizadas, enquanto a publicidade direcionada paga tamb\u00e9m pode ser extremamente eficaz. Tamb\u00e9m \u00e9 importante incentivar avalia\u00e7\u00f5es e feedback.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-aa2b2deaed71a1e44 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_aa2b2deaed71a1e44\"><a aria-expanded=\"false\" aria-controls=\"aa2b2deaed71a1e44\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-715-1\" data-target=\"#aa2b2deaed71a1e44\" href=\"#aa2b2deaed71a1e44\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como fa\u00e7o para promover meu hotel no Instagram?<\/span><\/a><\/h3><\/div><div id=\"aa2b2deaed71a1e44\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_aa2b2deaed71a1e44\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O Instagram \u00e9 uma plataforma visual, o que o torna perfeito para compartilhar fotos e v\u00eddeos de alta qualidade de sua propriedade e instala\u00e7\u00f5es. Voc\u00ea tamb\u00e9m pode usar o Instagram Stories para compartilhar not\u00edcias importantes ou ofertas especiais, embora seja poss\u00edvel trabalhar com influenciadores para aumentar o prest\u00edgio do seu hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8d364408188acc743 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8d364408188acc743\"><a aria-expanded=\"false\" aria-controls=\"8d364408188acc743\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-715-1\" data-target=\"#8d364408188acc743\" href=\"#8d364408188acc743\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Por que o marketing nas redes sociais \u00e9 importante para os hot\u00e9is?<\/span><\/a><\/h3><\/div><div id=\"8d364408188acc743\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_8d364408188acc743\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As plataformas de m\u00eddia social fornecem acesso a uma enorme base de usu\u00e1rios e permitem intera\u00e7\u00f5es diretas com os clientes, incluindo respostas a perguntas, avalia\u00e7\u00f5es e outras formas de feedback. As plataformas de m\u00eddia social tamb\u00e9m s\u00e3o \u00f3timas para construir o reconhecimento da marca e podem ajudar a gerar reservas e direcionar tr\u00e1fego para o seu site.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2c64fb1c30cb77e3b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_2c64fb1c30cb77e3b\"><a aria-expanded=\"false\" aria-controls=\"2c64fb1c30cb77e3b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-715-1\" data-target=\"#2c64fb1c30cb77e3b\" href=\"#2c64fb1c30cb77e3b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como as m\u00eddias sociais afetam o desempenho do hotel?<\/span><\/a><\/h3><\/div><div id=\"2c64fb1c30cb77e3b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_2c64fb1c30cb77e3b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As redes sociais podem impactar o desempenho do hotel porque o feedback e as intera\u00e7\u00f5es ajudam a moldar a percep\u00e7\u00e3o p\u00fablica de um hotel. Muitos clientes procuram ativamente avalia\u00e7\u00f5es nas plataformas de redes sociais antes de fazerem uma reserva e os hot\u00e9is podem utilizar as plataformas para aumentar drasticamente o alcance e promover os seus servi\u00e7os.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>O marketing nas redes sociais est\u00e1 a emergir como uma estrat\u00e9gia publicit\u00e1ria cada vez mais importante e traz benef\u00edcios espec\u00edficos para os funcion\u00e1rios da ind\u00fastria hoteleira. Seguindo as sete dicas de marketing de m\u00eddia social acima, voc\u00ea pode ajudar a garantir que sua estrat\u00e9gia seja completa e tenha maior probabilidade de ajud\u00e1-lo a atingir seus objetivos.<\/strong><\/p>\n<h2>Quer aprender mais sobre estrat\u00e9gias de marketing para hotelaria?<\/h2>\n<p>O marketing desempenha um papel crucial em ajudar as empresas a maximizar as reservas e a receita. \u00c9 a principal forma de os <a href=\"https:\/\/www.revfine.com\/pt\/hospitalidade\/\">hospitalidade<\/a> A ind\u00fastria pode alcan\u00e7ar clientes em potencial, transmitindo sua proposta de venda exclusiva e os valores da marca. Nos artigos a seguir, voc\u00ea encontrar\u00e1 mais estrat\u00e9gias de marketing essenciais para aumentar sua receita:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing\/\">As \u00faltimas tend\u00eancias de marketing para hot\u00e9is na ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\">Estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/importantes-canais-de-distribuicao-online-hoteis\/\">Os canais de distribui\u00e7\u00e3o online mais importantes para hot\u00e9is<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/como-gerenciar-avaliacoes-de-hoteis\/\">Dicas para gerenciar avalia\u00e7\u00f5es de hot\u00e9is online<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/personalizacao-marketing-hotelaria-industria\/\">Como o marketing de personaliza\u00e7\u00e3o pode beneficiar o setor de hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/experiencia-do-cliente-industria-hoteleira\/\">Formas de melhorar a experi\u00eancia do cliente no setor de hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/anuncio-de-hotel\/\">Publicidade Hoteleira; Estrat\u00e9gias eficazes de publicidade em hot\u00e9is<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/app-hotel\/\">Aplicativo de hotel: otimize sua experi\u00eancia e comunica\u00e7\u00e3o com os h\u00f3spedes<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-4980666252\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-4980666252.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-4980666252 .m-a-box-header{margin-bottom:20px}#mab-4980666252 .m-a-box-header>:first-child,#mab-4980666252 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-4980666252 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-4980666252 .m-a-box-avatar img,#mab-4980666252 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-4980666252 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-4980666252 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-4980666252 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-4980666252 .m-a-box-meta-divider{padding:0 .2em}#mab-4980666252 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-4980666252 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-4980666252 .m-a-box-related-entry-title,#mab-4980666252 .m-a-box-related-entry-title a{font-size:14px}#mab-4980666252 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A ascens\u00e3o de plataformas de m\u00eddia social como Facebook, Twitter, LinkedIn e Instagram significou que o marketing de m\u00eddia social \u00e9 agora mais cr\u00edtico do que nunca e oferece muitas oportunidades excelentes para quem trabalha na ind\u00fastria hoteleira. Neste artigo, analisamos mais de perto o marketing nas redes sociais e seus benef\u00edcios e oferecemos sete dicas para quem atua no [...]<\/p>","protected":false},"author":24,"featured_media":716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[763],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Tips to Promote Your Hotel | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article you find eight social media marketing tips that those operating in the hotel industry can use to promote their business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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