{"id":734,"date":"2024-02-18T09:00:47","date_gmt":"2024-02-18T08:00:47","guid":{"rendered":"https:\/\/revfine.com\/?p=734"},"modified":"2024-06-04T21:57:27","modified_gmt":"2024-06-04T19:57:27","slug":"hotel-distribution-channel-manager","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/gerente-de-canal-de-distribuicao-de-hotel\/","title":{"rendered":"Gerente do canal de distribui\u00e7\u00e3o de hot\u00e9is: quais s\u00e3o as vantagens?"},"content":{"rendered":"<p><em>Para quem est\u00e1 no setor de hospitalidade, uma parte fundamental de qualquer <a href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\">estrat\u00e9gia de gest\u00e3o de receita<\/a> gira em torno do gerenciamento do canal de distribui\u00e7\u00e3o. Afinal, embora as reservas diretas sejam geralmente prefer\u00edveis, maximizar as reservas e a receita requer a assist\u00eancia de agentes de distribui\u00e7\u00e3o terceirizados. Neste artigo, voc\u00ea encontrar\u00e1 informa\u00e7\u00f5es abrangentes sobre o gerenciamento de canais de distribui\u00e7\u00e3o na ind\u00fastria hoteleira e o papel que um gerente de canal de distribui\u00e7\u00e3o pode desempenhar.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">\u00cdndice: <\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#what-is-distribution-channel-management\">O que \u00e9 gerenciamento de canais de distribui\u00e7\u00e3o?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#what-is-a-hotel-distribution-channel-manager\">O que \u00e9 um gerente de canal de distribui\u00e7\u00e3o de hot\u00e9is?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#advantages-of-a-distribution-channel-manager\">Quais s\u00e3o as vantagens de um gerente de canal de distribui\u00e7\u00e3o?<\/a><\/span>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#faster\">1. Gerenciamento mais r\u00e1pido do canal de distribui\u00e7\u00e3o<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#fewer-booking-mistakes\">2. Menos erros de reserva<\/a><\/span><\/li>\n<li><a href=\"#availability\"><span style=\"text-decoration: underline;\">3. Disponibilidade de dados e m\u00e9tricas chave<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#direct-hotel-bookings\">4. Facilitar reservas diretas de hotel<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#increase-revenue\">5. Melhore a receita e o desempenho comercial<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#strategies-to-overcome-challenges\"><span style=\"text-decoration: underline;\">Estrat\u00e9gias para superar os desafios dos gerentes de canais de distribui\u00e7\u00e3o de hot\u00e9is<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#list-of-otas\">Lista de agentes de viagens online (OTAs) para aumentar suas reservas de hotel<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-hotel-management-software\">Mais informa\u00e7\u00f5es sobre software de gest\u00e3o de hot\u00e9is<\/a><a id=\"what-is-distribution-channel-management\"><\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>O que \u00e9 gerenciamento de canal de distribui\u00e7\u00e3o?<\/h2>\n<p>Dentro do <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a>, um canal de distribui\u00e7\u00e3o refere-se a uma cadeia de intermedi\u00e1rios pela qual um quarto ou servi\u00e7o de hotel passa antes de chegar ao cliente. Estas cadeias podem ser curtas, como uma venda direta do hotel ao cliente, ou mais longas, passando por grossistas, agentes de viagens online, agentes de viagens retalhistas ou centros de informa\u00e7\u00e3o.<a id=\"what-is-a-hotel-distribution-channel-manager\"><\/a><\/p>\n<p>Portanto, gest\u00e3o de canais de distribui\u00e7\u00e3o \u00e9 a pr\u00e1tica de gest\u00e3o de cada canal de distribui\u00e7\u00e3o. Isso pode envolver o gerenciamento de suas tarifas e restri\u00e7\u00f5es de reserva, garantindo que o invent\u00e1rio do seu hotel seja continuamente atualizado em todos os canais e diversas tarefas adicionais.<\/p>\n<p>Uma estrat\u00e9gia eficaz de gest\u00e3o de canais hoteleiros \u00e9 imperativa para manter as parcerias e rela\u00e7\u00f5es comerciais necess\u00e1rias para otimizar as vendas e maximizar a receita.<\/p>\n<h2>O que \u00e9 um gerente de canal de distribui\u00e7\u00e3o de hot\u00e9is?<\/h2>\n<p>Um gestor de canais de distribui\u00e7\u00e3o hoteleira \u00e9 uma solu\u00e7\u00e3o de gest\u00e3o online que permite centralizar todos os seus <a href=\"https:\/\/www.revfine.com\/pt\/importantes-canais-de-distribuicao-online-hoteis\/\">canais de distribui\u00e7\u00e3o<\/a> e gerenciar as opera\u00e7\u00f5es conectadas a eles, tudo do mesmo lugar. Essas solu\u00e7\u00f5es podem ser baseadas em nuvem ou em software, e opera\u00e7\u00f5es de gerenciamento em tempo real podem ser realizadas.<\/p>\n<p>Um gestor de canal de distribui\u00e7\u00e3o permite que todas as partes envolvidas na distribui\u00e7\u00e3o de quartos de hotel ou outros servi\u00e7os hoteleiros obtenham acesso em tempo real a informa\u00e7\u00f5es importantes, como tarifas e disponibilidade. De acordo com <a href=\"https:\/\/www.futuremarketinsights.com\/reports\/hotel-channel-management-sector-outlook\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio de Mercado de Gest\u00e3o de Canais Hoteleiros<\/a> pela Future Market Insights, o mercado global de gerenciamento de canais hoteleiros dever\u00e1 crescer para $1.618,23 milh\u00f5es at\u00e9 2033.<\/p>\n<h4><strong>V\u00eddeo: O que \u00e9 um gerente de canal de distribui\u00e7\u00e3o de hot\u00e9is?<a id=\"advantages-of-a-distribution-channel-manager\"><\/a><\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/RDMHPu9H6_c?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><a id=\"faster\"><\/a><\/p>\n<h2>Quais s\u00e3o as vantagens de um gerente de canal de distribui\u00e7\u00e3o?<\/h2>\n<p>Abaixo, voc\u00ea encontra uma lista de algumas das vantagens mais significativas de usar um gerenciador de canais de distribui\u00e7\u00e3o.<\/p>\n<h3>1. Gerenciamento mais r\u00e1pido do canal de distribui\u00e7\u00e3o<a id=\"fewer-booking-mistakes\"><\/a><\/h3>\n<p>Uma vantagem principal de usar um gerenciador de canais de distribui\u00e7\u00e3o \u00e9 a capacidade de acelerar os processos associados ao gerenciamento de canais. Por exemplo, voc\u00ea n\u00e3o precisar\u00e1 mais fazer login no sistema de cada agente de viagens online ou parceiro de distribui\u00e7\u00e3o para fazer ajustes; voc\u00ea pode faz\u00ea-los em um s\u00f3 lugar.<\/p>\n<p>Tarefas repetitivas tamb\u00e9m podem ser automatizadas, economizando tempo substancial na administra\u00e7\u00e3o geral.<\/p>\n<h3>2. Menos erros de reserva<a id=\"availability\"><\/a><\/h3>\n<p>Outra grande vantagem para quem est\u00e1 no <a href=\"https:\/\/www.revfine.com\/pt\/hospitalidade\/\">hospitalidade<\/a> ind\u00fastria \u00e9 a precis\u00e3o aprimorada oferecida pelos gerentes de canal de distribui\u00e7\u00e3o. Por exemplo, transpar\u00eancia aprimorada e disponibilidade atualizada podem resolver problemas de erro humano, como reservas em excesso em seu hotel ou propriedade.<\/p>\n<p>Os erros podem muitas vezes custar caro em termos de tempo, dinheiro e, potencialmente, at\u00e9 mesmo de parcerias comerciais, pelo que erradic\u00e1-los \u00e9 uma prioridade fundamental da gest\u00e3o de canais e pode ser extremamente ben\u00e9fico.<\/p>\n<h3>3. Disponibilidade de dados e m\u00e9tricas chave<a id=\"direct-hotel-bookings\"><\/a><\/h3>\n<p>Al\u00e9m dos aspectos puramente funcionais dos gerentes de canal de distribui\u00e7\u00e3o, essas solu\u00e7\u00f5es tamb\u00e9m oferecem o b\u00f4nus adicional de fornecer <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">principais dados e m\u00e9tricas<\/a> em um \u00fanico lugar. Isso pode ser de grande benef\u00edcio estrat\u00e9gico, permitindo que propriet\u00e1rios de hot\u00e9is e outros l\u00edderes de neg\u00f3cios identifiquem tend\u00eancias ou padr\u00f5es not\u00e1veis.<\/p>\n<p>A partir da\u00ed, fica mais f\u00e1cil tomar decis\u00f5es estrat\u00e9gicas importantes que sejam apoiadas por evid\u00eancias ou dados.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30443\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics.jpg\" alt=\"Gerente de Canais de Distribui\u00e7\u00e3o de Hot\u00e9is - Disponibilidade de Dados e Principais M\u00e9tricas\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Distribution-Channel-Manager-Availability-of-Data-and-Key-Metrics.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>4. Facilitar reservas diretas de hotel<a id=\"increase-revenue\"><\/a><\/h3>\n<p>A maioria das plataformas de gerenciamento de canais de distribui\u00e7\u00e3o tamb\u00e9m inclui um mecanismo de reservas integrado ou a capacidade de se conectar ao seu mecanismo de reservas, permitindo que os clientes fa\u00e7am reservas diretas.<\/p>\n<p>Isso pode ser de grande valor para <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">gest\u00e3o de receitas<\/a> porque as reservas diretas s\u00e3o o canal de distribui\u00e7\u00e3o mais simples e n\u00e3o exigem que o hotel ou resort paguem comiss\u00f5es a um distribuidor terceiro. De acordo com <a href=\"https:\/\/h2c.de\/download-now-digital-operations-study-report\/\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio do Estudo de Opera\u00e7\u00f5es Hoteleiras Digitais<\/a> at\u00e9 h2c, um ter\u00e7o das reservas de hot\u00e9is s\u00e3o feitas atrav\u00e9s de canais diretos.<\/p>\n<h3>5. Melhore a receita e o desempenho comercial<a id=\"strategies-to-overcome-challenges\"><\/a><\/h3>\n<p>Por fim, usar um gerente de canal de distribui\u00e7\u00e3o pode ajudar a melhorar a receita e o desempenho dos neg\u00f3cios de v\u00e1rias maneiras. A plataforma permitir\u00e1, por exemplo, uma abordagem mais din\u00e2mica das tarifas de quartos, permitindo que os ajustes sejam feitos rapidamente, no momento, em todos os canais do sistema.<\/p>\n<p>Al\u00e9m disso, os gerentes de canal de distribui\u00e7\u00e3o podem facilitar a adi\u00e7\u00e3o de novos parceiros de distribui\u00e7\u00e3o e melhorar a visibilidade geral do hotel, aumentando potencialmente a demanda, as taxas de ocupa\u00e7\u00e3o e o valor que pode ser cobrado.<\/p>\n<h2>Estrat\u00e9gias para superar os desafios dos gerentes de canais de distribui\u00e7\u00e3o de hot\u00e9is<\/h2>\n<p>Navegar no cen\u00e1rio complexo da gest\u00e3o de canais de distribui\u00e7\u00e3o apresenta v\u00e1rios desafios para os hoteleiros. Esta tabela destaca os principais desafios na gest\u00e3o de distribui\u00e7\u00e3o de canais hoteleiros e oferece solu\u00e7\u00f5es estrat\u00e9gicas e melhores pr\u00e1ticas. O objetivo \u00e9 ajudar os hoteleiros a otimizar as suas estrat\u00e9gias de distribui\u00e7\u00e3o, melhorar a efici\u00eancia operacional e impulsionar o crescimento das receitas, mantendo a integridade da marca e melhorando a experi\u00eancia do h\u00f3spede.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Desafio<\/strong><\/th>\n<th align=\"left\"><strong>Problemas comuns<\/strong><\/th>\n<th align=\"left\"><strong>Solu\u00e7\u00f5es propostas ou melhores pr\u00e1ticas<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Mantendo a paridade tarif\u00e1ria<\/strong><\/td>\n<td align=\"left\">Discrep\u00e2ncias nas tarifas dos quartos em diferentes canais de distribui\u00e7\u00e3o.<\/td>\n<td align=\"left\">Implementar ferramentas automatizadas de paridade de taxas; monitorar regularmente os canais em busca de discrep\u00e2ncias.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gerenciando invent\u00e1rio entre canais<\/strong><\/td>\n<td align=\"left\">Reserva em excesso ou subutiliza\u00e7\u00e3o devido a atualiza\u00e7\u00f5es de invent\u00e1rio n\u00e3o sincronizadas.<\/td>\n<td align=\"left\">Use um gerenciador de canais centralizado para garantir atualiza\u00e7\u00f5es de invent\u00e1rio em tempo real em todas as plataformas.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Complexidade na gest\u00e3o de canais<\/strong><\/td>\n<td align=\"left\">Dificuldade em gerenciar v\u00e1rios canais e seus requisitos espec\u00edficos.<\/td>\n<td align=\"left\">Simplifique as opera\u00e7\u00f5es com sistemas integrados de gerenciamento de distribui\u00e7\u00e3o que oferecem um painel unificado.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Controle de custo<\/strong><\/td>\n<td align=\"left\">Altas taxas de comiss\u00e3o e custos operacionais associados ao uso do canal.<\/td>\n<td align=\"left\">Revise regularmente o desempenho e os custos do canal; negociar melhores tarifas ou priorizar canais de custo mais baixo.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Adaptando-se \u00e0s mudan\u00e7as do mercado<\/strong><\/td>\n<td align=\"left\">Mudan\u00e7as r\u00e1pidas na demanda por viagens e na popularidade do canal.<\/td>\n<td align=\"left\">Mantenha-se informado sobre as tend\u00eancias do mercado; adotar uma estrat\u00e9gia de canal flex\u00edvel que possa ser ajustada conforme necess\u00e1rio.<a id=\"list-of-otas\"><\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Garantindo mensagens de marca consistentes<\/strong><\/td>\n<td align=\"left\">Representa\u00e7\u00e3o variada da marca do hotel em todos os canais.<\/td>\n<td align=\"left\">Estabele\u00e7a diretrizes claras da marca; auditar regularmente o conte\u00fado do canal para verificar a consist\u00eancia com a mensagem da marca.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Seguran\u00e7a e privacidade de dados<\/strong><\/td>\n<td align=\"left\">Riscos associados ao tratamento de dados de clientes em v\u00e1rios canais.<\/td>\n<td align=\"left\">Implementar protocolos de seguran\u00e7a robustos; garantir que todos os parceiros de canal cumpram os regulamentos de prote\u00e7\u00e3o de dados.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Consist\u00eancia da experi\u00eancia do cliente<\/strong><\/td>\n<td align=\"left\">Fornecendo uma experi\u00eancia de reserva uniforme em todos os canais.<\/td>\n<td align=\"left\">Monitore e aprimore a jornada do cliente em cada canal para garantir consist\u00eancia e qualidade.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Lista de agentes de viagens online (OTAs) para aumentar suas reservas de hotel<a id=\"more-hotel-management-software\"><\/a><\/h2>\n<p>O papel dos agentes de viagens online, ou OTA, tornou-se cada vez mais significativo no setor hoteleiro porque fornecem uma forma conveniente para os clientes compararem hot\u00e9is e reserv\u00e1-los online. No artigo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/agentes-de-viagens-online\/\">\u201cAgentes de viagens online (OTAs) para aumentar suas reservas de hot\u00e9is,\u201d<\/a><\/span> voc\u00ea aprender\u00e1 mais sobre OTAs e as melhores plataformas para aumentar o n\u00famero de reservas de hot\u00e9is.<\/p>\n<h2>Perguntas frequentes sobre o gerente de canal de distribui\u00e7\u00e3o de hot\u00e9is<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-734-1\"><div class=\"fusion-panel panel-default panel-a5b37c5cb7c535d9d fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a5b37c5cb7c535d9d\"><a aria-expanded=\"false\" aria-controls=\"a5b37c5cb7c535d9d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-734-1\" data-target=\"#a5b37c5cb7c535d9d\" href=\"#a5b37c5cb7c535d9d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que um channel manager faz em um hotel?<\/span><\/a><\/h3><\/div><div id=\"a5b37c5cb7c535d9d\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_a5b37c5cb7c535d9d\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Uma solu\u00e7\u00e3o de gerenciamento de canais em um hotel ajuda a consolidar e sincronizar informa\u00e7\u00f5es de reservas e dados de invent\u00e1rio em v\u00e1rios canais de distribui\u00e7\u00e3o, incluindo ag\u00eancias de viagens online (OTAs), sistemas de distribui\u00e7\u00e3o global (GDS) e reservas diretas. Isto facilita a gest\u00e3o das tarifas dos quartos, ao mesmo tempo que evita reservas em excesso e reembolsos associados.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1f1d227aad1c606f1 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_1f1d227aad1c606f1\"><a aria-expanded=\"false\" aria-controls=\"1f1d227aad1c606f1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-734-1\" data-target=\"#1f1d227aad1c606f1\" href=\"#1f1d227aad1c606f1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o papel da distribui\u00e7\u00e3o em um hotel?<\/span><\/a><\/h3><\/div><div id=\"1f1d227aad1c606f1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_1f1d227aad1c606f1\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Distribui\u00e7\u00e3o refere-se \u00e0 disponibiliza\u00e7\u00e3o de quartos para reservas em diferentes canais, incluindo o site do seu pr\u00f3prio hotel, ag\u00eancias de viagens online e ag\u00eancias de viagens tradicionais. A distribui\u00e7\u00e3o visa maximizar as reservas, tornando mais f\u00e1cil para os clientes encontrar e reservar quartos de hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0f3366fbe92ffd16e fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0f3366fbe92ffd16e\"><a aria-expanded=\"false\" aria-controls=\"0f3366fbe92ffd16e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-734-1\" data-target=\"#0f3366fbe92ffd16e\" href=\"#0f3366fbe92ffd16e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o canal de distribui\u00e7\u00e3o mais popular em um hotel?<\/span><\/a><\/h3><\/div><div id=\"0f3366fbe92ffd16e\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0f3366fbe92ffd16e\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Para a maioria dos hot\u00e9is, as ag\u00eancias de viagens online s\u00e3o o canal de distribui\u00e7\u00e3o mais popular. Isso inclui plataformas como Expedia e Booking.com. As OTAs t\u00eam amplo alcance e s\u00e3o f\u00e1ceis de usar pelos clientes, mas cobram taxas de comiss\u00e3o dos hot\u00e9is.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8dce0ef4109eef62f fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8dce0ef4109eef62f\"><a aria-expanded=\"false\" aria-controls=\"8dce0ef4109eef62f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-734-1\" data-target=\"#8dce0ef4109eef62f\" href=\"#8dce0ef4109eef62f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quais s\u00e3o os canais de distribui\u00e7\u00e3o indireta para hot\u00e9is?<\/span><\/a><\/h3><\/div><div id=\"8dce0ef4109eef62f\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_8dce0ef4109eef62f\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Exemplos de canais indiretos de distribui\u00e7\u00e3o hoteleira incluem OTAs, ag\u00eancias de viagens convencionais, sistemas de distribui\u00e7\u00e3o global e sites de reservas de terceiros. S\u00e3o canais externos ao seu hotel e muitas vezes cobram taxas de comiss\u00e3o em troca de visibilidade extra. No entanto, ajudam os hot\u00e9is a atingir um p\u00fablico mais vasto e a vender mais quartos.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b2769988494469b86 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b2769988494469b86\"><a aria-expanded=\"false\" aria-controls=\"b2769988494469b86\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-734-1\" data-target=\"#b2769988494469b86\" href=\"#b2769988494469b86\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 gerenciamento de estoque hoteleiro?<\/span><\/a><\/h3><\/div><div id=\"b2769988494469b86\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b2769988494469b86\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A gest\u00e3o de invent\u00e1rio hoteleiro \u00e9 o processo de supervis\u00e3o e controle da disponibilidade e do pre\u00e7o dos quartos, para otimizar as taxas de ocupa\u00e7\u00e3o e a receita dos quartos. Envolve tamb\u00e9m a gest\u00e3o dos diferentes canais de distribui\u00e7\u00e3o, incluindo a manuten\u00e7\u00e3o de informa\u00e7\u00f5es atualizadas e precisas nesses canais.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>A gest\u00e3o do canal de distribui\u00e7\u00e3o \u00e9 um conceito importante na ind\u00fastria hoteleira; usar um gerente de canal de distribui\u00e7\u00e3o pode melhorar os processos associados. Com isso, o gerenciamento pode ser feito de forma mais r\u00e1pida e precisa, mais din\u00e2mica <a href=\"https:\/\/www.revfine.com\/pt\/precos-estrategias-hotel-industria\/\">estrat\u00e9gias de pre\u00e7os<\/a> podem ser adotados, a visibilidade pode ser aprimorada e a receita pode ser aumentada.<\/strong><\/p>\n<h2>Gostou deste artigo sobre o gerente de canais de distribui\u00e7\u00e3o de hot\u00e9is?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sistema-pms\/\">Sistema PMS: Quais s\u00e3o os recursos mais importantes?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-management-software-solutions\/\">Solu\u00e7\u00f5es de software de gest\u00e3o hoteleira que todo hotel precisa<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sistema-de-gestao-de-receitas\/\">Revenue Management System (RMS): Quais s\u00e3o as vantagens?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/app-hotel\/\">Aplicativo de hotel: otimize sua comunica\u00e7\u00e3o, experi\u00eancia e receita com os h\u00f3spedes<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/software-de-gestao-de-hoteis\/\">Software de gerenciamento de hot\u00e9is: quais s\u00e3o os benef\u00edcios para os hot\u00e9is?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sistema-rms\/\">Sistema RMS: uma vis\u00e3o geral dos recursos mais importantes<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/software-pms\/\">Software PMS: Qual integra\u00e7\u00e3o de software um PMS deve ter?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sistema-de-gerenciamento-de-propriedade\/\">Dicas essenciais para escolher o sistema de gerenciamento de propriedades certo<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/software-hotel\/\">Software para hot\u00e9is: as solu\u00e7\u00f5es de software mais importantes para hot\u00e9is<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-5192466083\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-5192466083.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-5192466083 .m-a-box-header{margin-bottom:20px}#mab-5192466083 .m-a-box-header>:first-child,#mab-5192466083 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-5192466083 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-5192466083 .m-a-box-avatar img,#mab-5192466083 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-5192466083 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-5192466083 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-5192466083 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-5192466083 .m-a-box-meta-divider{padding:0 .2em}#mab-5192466083 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-5192466083 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-5192466083 .m-a-box-related-entry-title,#mab-5192466083 .m-a-box-related-entry-title a{font-size:14px}#mab-5192466083 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Para quem est\u00e1 no setor de hospitalidade, uma parte fundamental de qualquer estrat\u00e9gia de gerenciamento de receita gira em torno do gerenciamento do canal de distribui\u00e7\u00e3o. Afinal, embora as reservas diretas sejam geralmente prefer\u00edveis, maximizar as reservas e a receita requer a assist\u00eancia de agentes de distribui\u00e7\u00e3o terceirizados. Neste artigo, voc\u00ea encontrar\u00e1 informa\u00e7\u00f5es abrangentes sobre o gerenciamento de canais de distribui\u00e7\u00e3o na ind\u00fastria hoteleira e o papel de um gerente de canal de distribui\u00e7\u00e3o [\u2026]<\/p>","protected":false},"author":24,"featured_media":735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[764,199],"tags":[],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-distribution","category-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Distribution Channel Manager: What Are the Advantages?<\/title>\n<meta name=\"description\" content=\"Find information about distribution channel management in the hotel industry and the role a hotel distribution channel manager can play.\" \/>\n<meta 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