{"id":8311,"date":"2024-01-23T12:00:48","date_gmt":"2024-01-23T11:00:48","guid":{"rendered":"https:\/\/revfine.com\/?p=8311"},"modified":"2024-06-06T13:20:24","modified_gmt":"2024-06-06T11:20:24","slug":"hotel-marketing-courses","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/cursos-de-marketing-de-hotel\/","title":{"rendered":"Cursos de marketing em hot\u00e9is: o que voc\u00ea aprender\u00e1? + Lista de Educadores"},"content":{"rendered":"<p><em>Os cursos de marketing de hot\u00e9is nunca foram t\u00e3o valiosos. o <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> \u00e9 sempre din\u00e2mico e propenso a mudan\u00e7as dram\u00e1ticas, com novas tecnologias, novas ideias e eventos mundiais inesperados que perturbam constantemente o status quo. Neste artigo, voc\u00ea descobrir\u00e1 o que os cursos de marketing hoteleiro podem fazer por voc\u00ea e aprender\u00e1 sobre alguns dos melhores educadores da \u00e1rea.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"##hotel-marketing-why-important\"><span style=\"text-decoration: underline;\">O que \u00e9 Marketing de Hotel e por que \u00e9 importante?<\/span><\/a><\/li>\n<li><a href=\"#who-join-hotel-marketing-course\"><span style=\"text-decoration: underline;\">Quem deve participar de um curso de marketing para hot\u00e9is?<\/span><\/a><\/li>\n<li><a href=\"#what-will-you-learn-hotel-marketing-course\"><span style=\"text-decoration: underline;\">O que voc\u00ea aprender\u00e1 em um curso de marketing de hotel?<\/span><\/a><\/li>\n<li><a href=\"#organizations-hotel-marketing-courses\"><span style=\"text-decoration: underline;\">Organiza\u00e7\u00f5es e seus cursos de marketing para hot\u00e9is<\/span><\/a>\n<ul>\n<li><a href=\"#hotel-marketing-course-hma\"><span style=\"text-decoration: underline;\">Curso de marketing de hot\u00e9is da HMA<\/span><\/a><\/li>\n<li><a href=\"#hotel-marketing-courses-hsmai\"><span style=\"text-decoration: underline;\">Cursos de marketing de hot\u00e9is do HSMAI<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#hotel-marketing-certificate-ecornell\">Certificado de marketing de hotel da Ecornell<\/a><\/span><\/li>\n<li><a href=\"#hotel-digital-marketing-course-ehl\"><span style=\"text-decoration: underline;\">Curso de marketing digital para hot\u00e9is da EHL<\/span><\/a><a id=\"hotel-marketing-why-important\"><\/a><\/li>\n<li><a href=\"#hospitality-sales-marketing-course-his\"><span style=\"text-decoration: underline;\">Curso de marketing e vendas de hospitalidade da HIS<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#websites-to-find-marketing-job\"><span style=\"text-decoration: underline;\">Terminou seu curso de marketing de hotel? Sites para encontrar um emprego de marketing<\/span><\/a><\/li>\n<li><a href=\"#essential-hotel-marketing-strategies\"><span style=\"text-decoration: underline;\">10 estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/span><\/a><\/li>\n<li><a href=\"#latest-hotel-marketing-strategies-tactics-trends-tips\"><span style=\"text-decoration: underline;\">As \u00faltimas estrat\u00e9gias, t\u00e1ticas, tend\u00eancias e dicas de marketing para hot\u00e9is<\/span><\/a><\/li>\n<\/ul>\n<h2>O que \u00e9 marketing hoteleiro e por que \u00e9 importante?<\/h2>\n<p>O termo &quot;<em>marketing de hotel<\/em>\u201dabrange v\u00e1rias t\u00e9cnicas, estrat\u00e9gias e abordagens para promover neg\u00f3cios no setor hoteleiro. O marketing hoteleiro melhora os perfis de hot\u00e9is e cadeias individuais, tornando o hotel o mais atraente poss\u00edvel para o p\u00fablico-alvo e muito mais. De acordo com <a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/hotels\/worldwide\" target=\"_blank\" rel=\"noopener\">Relat\u00f3rio de pesquisa mundial de hot\u00e9is<\/a> pela Statista, espera-se que a receita do hotel cres\u00e7a em um volume de mercado projetado de $508,90 bilh\u00f5es at\u00e9 2028.<a id=\"who-join-hotel-marketing-course\"><\/a><\/p>\n<p>O marketing hoteleiro online \u00e9 cada vez mais importante na era digital. Os hot\u00e9is devem comercializar por meio de sites, plataformas de ag\u00eancias de viagens on-line (OTA) e m\u00eddias sociais para se manterem competitivos. O marketing m\u00f3vel \u00e9 cada vez mais importante, pois mais pessoas usam smartphones para encontrar e reservar hot\u00e9is. As formas mais tradicionais de marketing permanecem fortemente relevantes no mundo de hoje, desde a m\u00eddia impressa at\u00e9 as intera\u00e7\u00f5es pessoais. Confira o artigo <a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing\/\"><span style=\"text-decoration: underline;\">\u201cMarketing para hot\u00e9is: as \u00faltimas tend\u00eancias da ind\u00fastria hoteleira\u201d<\/span><\/a> Para maiores informa\u00e7\u00f5es.<\/p>\n<h2>Quem deve participar de um curso de marketing para hot\u00e9is?<a id=\"what-will-you-learn-hotel-marketing-course\"><\/a><\/h2>\n<p>Qualquer pessoa ligada \u00e0 ind\u00fastria hoteleira pode se beneficiar de um curso de marketing hoteleiro. Eles s\u00e3o especialmente relevantes para propriet\u00e1rios de hot\u00e9is, principalmente aqueles que est\u00e3o come\u00e7ando no setor de hospitalidade. Em geral <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a> e profissionais de hospitalidade e qualquer pessoa com experi\u00eancia profissional em neg\u00f3cios no setor de hospitalidade podem se beneficiar de um curso de marketing hoteleiro. Esses cursos s\u00e3o a oportunidade perfeita para descobrir estrat\u00e9gias de marketing e manter suas habilidades existentes atualizadas e relevantes.<\/p>\n<h2>O que voc\u00ea aprender\u00e1 em um curso de marketing de hotel?<\/h2>\n<p>Um bom curso de marketing hoteleiro cobrir\u00e1 uma s\u00e9rie de t\u00e9cnicas e estrat\u00e9gias para comercializar seu hotel, motel, pousada ou apartamento. Voc\u00ea aprender\u00e1 as t\u00e9cnicas necess\u00e1rias para melhorar seu perfil, garantir h\u00f3spedes regulares e aumentar o n\u00famero de reservas. Voc\u00ea aprender\u00e1 como gerar \u00f3timos coment\u00e1rios para atrair futuros h\u00f3spedes e como colocar seu hotel no topo das listagens nas principais plataformas OTA. Um bom curso de marketing hoteleiro tamb\u00e9m pode abranger o recrutamento, ensinando voc\u00ea a contratar as pessoas certas para ajudar a promover e contratar seu neg\u00f3cio.<\/p>\n<p>Um curso de marketing hoteleiro cobrir\u00e1 os princ\u00edpios b\u00e1sicos de como preparar seu neg\u00f3cio hoteleiro para o sucesso e ensinar\u00e1 como garantir que seu hotel seja vis\u00edvel no mercado. Sua taxa de ocupa\u00e7\u00e3o \u00e9 a for\u00e7a vital do seu neg\u00f3cio, e um curso de marketing fornecer\u00e1 as ferramentas necess\u00e1rias para maximiz\u00e1-la. Voc\u00ea aprender\u00e1 a fazer mais vendas e gerar reservas on-line cruciais.<\/p>\n<p>A satisfa\u00e7\u00e3o do h\u00f3spede \u00e9 um elemento-chave do marketing de seus servi\u00e7os, portanto, um curso de marketing o ensinar\u00e1 a garantir que seus h\u00f3spedes saiam satisfeitos. \u00c0 medida que voc\u00ea aprende a inspecionar os quartos e oferecer a experi\u00eancia perfeita de check-in e check-out, seu hotel receber\u00e1 mais feedback e avalia\u00e7\u00f5es on-line do que nunca. Com treinamento e orienta\u00e7\u00e3o sobre como manter contato com seus h\u00f3spedes ap\u00f3s o t\u00e9rmino da estadia, voc\u00ea ter\u00e1 todo o know-how necess\u00e1rio para tornar qualquer hotel um sucesso.<\/p>\n<h4><strong>Tabela: O que voc\u00ea pode aprender em um curso de marketing hoteleiro?<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspecto<\/strong><\/th>\n<th align=\"left\"><strong>Descri\u00e7\u00e3o<\/strong><\/th>\n<th align=\"left\"><strong>Aplica\u00e7\u00e3o na Ind\u00fastria Hoteleira<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>T\u00e9cnicas de marketing<\/strong><\/td>\n<td align=\"left\">Aprenda diversas estrat\u00e9gias e t\u00e9cnicas de marketing<a id=\"organizations-hotel-marketing-courses\"><\/a><\/td>\n<td align=\"left\">Implemente campanhas de marketing eficazes para aumentar o perfil do hotel, garantir h\u00f3spedes regulares e aumentar as reservas.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gerenciamento de presen\u00e7a on-line<\/strong><\/td>\n<td align=\"left\">Entenda como otimizar a presen\u00e7a e visibilidade online<\/td>\n<td align=\"left\">Utilize plataformas OTA para garantir que o hotel esteja no topo das listagens, gerar feedback positivo e atrair futuros h\u00f3spedes.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Estrat\u00e9gias de satisfa\u00e7\u00e3o dos h\u00f3spedes<\/strong><\/td>\n<td align=\"left\">Aprenda m\u00e9todos para aumentar a satisfa\u00e7\u00e3o e o feedback dos h\u00f3spedes<\/td>\n<td align=\"left\">Melhore a experi\u00eancia dos h\u00f3spedes por meio de inspe\u00e7\u00e3o de quartos, procedimentos de check-in\/out e comunica\u00e7\u00e3o p\u00f3s-estadia, gerando avalia\u00e7\u00f5es positivas.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Recrutamento e Pessoal<\/strong><\/td>\n<td align=\"left\">Obtenha insights sobre como recrutar a equipe certa para fun\u00e7\u00f5es de marketing e servi\u00e7os<\/td>\n<td align=\"left\">Contratar pessoal competente para auxiliar na promo\u00e7\u00e3o e contrata\u00e7\u00e3o de pessoal do neg\u00f3cio hoteleiro, garantindo opera\u00e7\u00f5es eficientes e presta\u00e7\u00e3o de servi\u00e7os.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Gest\u00e3o de Receitas<\/strong><\/td>\n<td align=\"left\">Entenda as estrat\u00e9gias de otimiza\u00e7\u00e3o de receita<\/td>\n<td align=\"left\">Implementar t\u00e1ticas de pre\u00e7os e m\u00e9todos de distribui\u00e7\u00e3o para maximizar a receita e as taxas de ocupa\u00e7\u00e3o, garantindo o sucesso financeiro e a sustentabilidade<a id=\"hotel-marketing-course-hma\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Organiza\u00e7\u00f5es e seus cursos de marketing para hot\u00e9is<\/h2>\n<p>Aqui est\u00e3o algumas das principais organiza\u00e7\u00f5es que oferecem instru\u00e7\u00e3o de marketing hoteleiro e seus cursos.<a id=\"hotel-marketing-courses-hsmai\"><\/a><\/p>\n<h3>Curso de marketing de hot\u00e9is da HMA<\/h3>\n<p>A Hotel Marketing Association (HMA) \u00e9 o principal \u00f3rg\u00e3o de marketing hoteleiro. Eles fornecem instru\u00e7\u00e3o e defendem as melhores pr\u00e1ticas de marketing no setor. Al\u00e9m de ajudar os membros a acessar cursos e desenvolvimento profissional, o HMA tamb\u00e9m oferece eventos, semin\u00e1rios e oportunidades de networking. O HMA oferece pr\u00eamios por realiza\u00e7\u00f5es de destaque no setor. <a href=\"https:\/\/hotelmarketingassociation.com\/education\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Clique aqui<\/u><\/a> para o curso de marketing de hotel da HMA Education.<\/p>\n<h3>Cursos de marketing de hot\u00e9is do HSMAI<\/h3>\n<p>A Hospitality Sales and Marketing Association International (HSMAI) se concentra em ajudar os hot\u00e9is e seus parceiros a desenvolver seus neg\u00f3cios. A organiza\u00e7\u00e3o oferece experi\u00eancia e suporte para empresas do setor de hospitalidade, fornecendo insights, experi\u00eancia e treinamento para aumentar a receita e expandir os neg\u00f3cios. Seu treinamento inclui cursos on-line curtos sobre uma variedade de t\u00f3picos. <a href=\"https:\/\/hsmaiacademy.org\/online-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Clique aqui<\/span><\/a> para o curso de marketing de hotel da HSMA Education.<\/p>\n<h4><strong>V\u00eddeo: Cursos de Marketing Hoteleiro da HSMAI<a id=\"hotel-marketing-certificate-ecornell\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/SDiHLGI0sEM?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>Certificado de marketing de hotel da Ecornell<a id=\"hotel-digital-marketing-course-ehl\"><\/a><\/h3>\n<p>Certificado de Strategic Hospitality Marketing pela Cornell University<\/p>\n<p>A Cornell University \u00e9 uma renomada universidade de pesquisa nos Estados Unidos. Como parceira da State University of New York e membro da Ivy League, a prestigiada institui\u00e7\u00e3o privada oferece excelente educa\u00e7\u00e3o e treinamento em muitos campos, incluindo hotelaria e marketing hoteleiro. <a href=\"https:\/\/info.ecornell.com\/strategic-hospitality-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Clique aqui<\/u><\/a> para obter mais informa\u00e7\u00f5es sobre um certificado de marketing de hotel da Ecornell.<a id=\"hospitality-sales-marketing-course-his\"><\/a><\/p>\n<h3>Curso de marketing digital para hot\u00e9is da EHL<\/h3>\n<p>Fundada em 1893 como a Ecole H\u00f4teli\u00e8re, a EHL pode reivindicar ser a primeira escola de hotelaria. A Funda\u00e7\u00e3o EHL mant\u00e9m um relacionamento pr\u00f3ximo com a Hotelleriesuisse, antiga Soci\u00e9t\u00e9 Suisse des H\u00f4teliers, e trabalha com outras institui\u00e7\u00f5es acad\u00eamicas local e internacionalmente. A EHL oferece cursos sobre diversos temas de interesse do setor hoteleiro, incluindo um curso de marketing digital. <a href=\"https:\/\/certificates.ehl.edu\/revenue\/hotel-digital-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Clique aqui<\/u><\/a> para um curso de marketing digital para hot\u00e9is da EHL.<a id=\"websites-to-find-marketing-job\"><\/a><\/p>\n<h3>Curso de marketing e vendas de hospitalidade da HIS<\/h3>\n<p>A International Hotel School \u00e9 uma organiza\u00e7\u00e3o de ensino \u00e0 dist\u00e2ncia voltada para o estudo on-line flex\u00edvel. Eles oferecem uma variedade de cursos sobre t\u00f3picos de hospitalidade, constru\u00e7\u00e3o de comunidades e suporte profissional cont\u00ednuo. Seus cursos apresentam benef\u00edcios como um tutor online pessoal, avalia\u00e7\u00f5es automatizadas e discuss\u00f5es interativas. Os cursos oferecidos incluem disciplinas longas e curtas. <a href=\"https:\/\/www.hotelschool.co\/our-courses\/short-courses\/hospitality-sales-and-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Clique aqui<\/u><\/a> para o curso de marketing e vendas de hospitalidade da HIS.<a id=\"essential-hotel-marketing-strategies\"><\/a><br \/>\n<span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-large button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/add-your-company\/\"><i class=\"fa-graduation-cap fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Adicione o seu curso de marketing para hot\u00e9is<\/span><\/a><\/div>\n<h2>Terminou seu curso de marketing de hotel? Sites para encontrar um emprego de marketing<\/h2>\n<p>Depois de concluir seu curso de estudo, o pr\u00f3ximo passo \u00e9 colocar seus novos conhecimentos em pr\u00e1tica. Talvez voc\u00ea j\u00e1 tenha um objetivo definido, como promover seu hotel existente. Por outro lado, voc\u00ea pode ter sido atra\u00eddo pelo marketing de hot\u00e9is, mas n\u00e3o tem um resultado definido em mente. De qualquer forma, voc\u00ea pode desenvolver ainda mais sua carreira e habilidades observando as vagas dispon\u00edveis no setor. Uma qualifica\u00e7\u00e3o em marketing hoteleiro pode abrir muitas novas oportunidades. Al\u00e9m de sites de empregos em geral, voc\u00ea pode encontrar vagas em sites como Hospitality Online e HOSCO. Outra op\u00e7\u00e3o \u00e9 verificar as listas de empregos das principais redes hoteleiras, como a Marriott.<\/p>\n<p>No artigo <a href=\"https:\/\/www.revfine.com\/pt\/empregos-gerentes-hoteleiros\/\"><span style=\"text-decoration: underline;\">\u201cLista dos canais mais importantes para encontrar empregos em gest\u00e3o hoteleira\u201d<\/span><\/a>, voc\u00ea encontrar\u00e1 uma vis\u00e3o geral de sites para pesquisar seu pr\u00f3ximo trabalho de marketing hoteleiro.<\/p>\n<h2>Estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/h2>\n<p>Ao considerar um curso de marketing hoteleiro, \u00e9 \u00fatil conhecer algumas das estrat\u00e9gias essenciais que voc\u00ea estudar\u00e1. Um curso de marketing hoteleiro cobrir\u00e1 t\u00e1ticas importantes, como criar a presen\u00e7a perfeita na web e garantir que seu site seja vis\u00edvel por meio da otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO). Voc\u00ea aprender\u00e1 estrat\u00e9gias como obter recomenda\u00e7\u00f5es de agentes de viagens locais e recrutar os representantes de vendas perfeitos. Veja nosso Topo <span style=\"text-decoration: underline;\">\u201c<a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\">Estrat\u00e9gias de marketing de hot\u00e9is<\/a>\u201d<\/span> aprender mais.<a id=\"latest-hotel-marketing-strategies-tactics-trends-tips\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29484\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa.jpg\" alt=\"Cursos de Marketing Hoteleiro - Estrat\u00e9gias Essenciais de Marketing Hoteleiroa\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Hotel-Marketing-Courses-Essential-Hotel-Marketing-Strategiesa.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>As \u00faltimas estrat\u00e9gias, t\u00e1ticas, tend\u00eancias e dicas de marketing para hot\u00e9is<\/h2>\n<p>O cen\u00e1rio da hospitalidade nunca para de mudar, e o marketing hoteleiro deve ser \u00e1gil para acompanhar. As principais tend\u00eancias incluem o uso de plataformas como o WhatsApp para interagir com os h\u00f3spedes. A multim\u00eddia continua a dominar o campo, com players mais novos, como o Instagram, oferecendo aos profissionais de marketing de hot\u00e9is excelentes oportunidades para se conectar com o p\u00fablico. Outras grandes tend\u00eancias do setor incluem o aumento de transa\u00e7\u00f5es automatizadas e sem contato, personaliza\u00e7\u00e3o e mensagens interativas para convidados. Leia mais.<\/p>\n<p>Em nossa categoria <a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\"><span style=\"text-decoration: underline;\">\u201cMarketing de hot\u00e9is\u201d<\/span><\/a>, voc\u00ea encontrar\u00e1 estrat\u00e9gias de marketing, t\u00e1ticas e dicas para alcan\u00e7ar o p\u00fablico certo e como expandir seus neg\u00f3cios.<\/p>\n<h2>Perguntas frequentes sobre cursos de marketing hoteleiro<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-8311-1\"><div class=\"fusion-panel panel-default panel-c4f4212cdd1976d07 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_c4f4212cdd1976d07\"><a aria-expanded=\"false\" aria-controls=\"c4f4212cdd1976d07\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-8311-1\" data-target=\"#c4f4212cdd1976d07\" href=\"#c4f4212cdd1976d07\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual curso \u00e9 o melhor para a ind\u00fastria hoteleira?<\/span><\/a><\/h3><\/div><div id=\"c4f4212cdd1976d07\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_c4f4212cdd1976d07\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Se voc\u00ea est\u00e1 procurando uma abordagem geral, ent\u00e3o gerenciamento de hospitalidade ou administra\u00e7\u00e3o hoteleira. Outros, como a gest\u00e3o do turismo, abrangem \u00e1reas mais especializadas.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-baaa0514918f819e1 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_baaa0514918f819e1\"><a aria-expanded=\"false\" aria-controls=\"baaa0514918f819e1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-8311-1\" data-target=\"#baaa0514918f819e1\" href=\"#baaa0514918f819e1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como posso me tornar um gerente de marketing de hotel?<\/span><\/a><\/h3><\/div><div id=\"baaa0514918f819e1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_baaa0514918f819e1\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Comece com uma licenciatura em gest\u00e3o de hospitalidade, marketing ou ambos. Trabalhe no marketing e nas vendas do setor enquanto aprimora suas habilidades de comunica\u00e7\u00e3o e an\u00e1lise de dados digitais.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bc8420041f82bbfc1 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_bc8420041f82bbfc1\"><a aria-expanded=\"false\" aria-controls=\"bc8420041f82bbfc1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-8311-1\" data-target=\"#bc8420041f82bbfc1\" href=\"#bc8420041f82bbfc1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que um comerciante de hot\u00e9is faz?<\/span><\/a><\/h3><\/div><div id=\"bc8420041f82bbfc1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_bc8420041f82bbfc1\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As fun\u00e7\u00f5es espec\u00edficas incluem analisar tend\u00eancias de mercado e aproveitar essas informa\u00e7\u00f5es para campanhas e promo\u00e7\u00f5es. Da mesma forma, os profissionais de marketing hoteleiro desenvolvem essas fun\u00e7\u00f5es garantindo visibilidade online. O escopo mais amplo envolve a cria\u00e7\u00e3o de estrat\u00e9gias para melhorar a popularidade e a lucratividade de um hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bc0fd9e2936be8eef fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_bc0fd9e2936be8eef\"><a aria-expanded=\"false\" aria-controls=\"bc0fd9e2936be8eef\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-8311-1\" data-target=\"#bc0fd9e2936be8eef\" href=\"#bc0fd9e2936be8eef\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O marketing faz parte da hospitalidade?<\/span><\/a><\/h3><\/div><div id=\"bc0fd9e2936be8eef\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_bc0fd9e2936be8eef\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O marketing \u00e9 uma parte vital da ind\u00fastria. \u00c9 assim que qualquer mudan\u00e7a e melhoria em um hotel passa a ser conhecida do p\u00fablico. Isso significa que o marketing \u00e9 o combust\u00edvel que impulsiona o lucro e a receita.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f4cd1d2eaeca66185 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f4cd1d2eaeca66185\"><a aria-expanded=\"false\" aria-controls=\"f4cd1d2eaeca66185\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-8311-1\" data-target=\"#f4cd1d2eaeca66185\" href=\"#f4cd1d2eaeca66185\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O marketing para hospitalidade \u00e9 diferente?<\/span><\/a><\/h3><\/div><div id=\"f4cd1d2eaeca66185\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_f4cd1d2eaeca66185\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Sim, porque a hospitalidade \u00e9 uma experi\u00eancia e um servi\u00e7o e n\u00e3o um bem espec\u00edfico. Marketing em hotelaria significa compreender as necessidades do h\u00f3spede e encontrar m\u00e9todos para atend\u00ea-las e, ao mesmo tempo, fortalecer a marca.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>N\u00e3o importa quais novos desenvolvimentos surjam, voc\u00ea estar\u00e1 totalmente preparado com treinamento especializado em marketing hoteleiro. Atualizar seu conhecimento de marketing regularmente \u00e9 a maneira mais segura de permanecer relevante. Seja voc\u00ea um gerente de hotel ou um representante de vendas, isso \u00e9 verdade. Por que n\u00e3o reservar um curso de marketing hoteleiro hoje?<\/strong><\/p>\n<h2>Gostou deste artigo sobre cursos de marketing hoteleiro?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/plano-de-marketing-de-hotel\/\">Plano de marketing hoteleiro: dicas e truques para um marketing hoteleiro de sucesso<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/empresas-de-turismo\/\">Empresas de turismo: benef\u00edcios da parceria para hoteleiros<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/exemplos-de-sites-de-hoteis\/\">Exemplos de sites de hot\u00e9is: recursos importantes a serem inclu\u00eddos e exemplos<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/segmentacao-do-mercado-hoteleiro\/\">Segmenta\u00e7\u00e3o do mercado hoteleiro: dicas e estrat\u00e9gias eficazes para hoteleiros<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/podcasts-de-marketing-para-hoteis\/\">Podcasts de marketing hoteleiro que todo profissional de hotelaria deveria ouvir<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\" itemprop=\"url\"><span itemprop=\"headline\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-hospitalidade\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de hospitalidade: as \u00faltimas tend\u00eancias na ind\u00fastria de hospitalidade para 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/publicidade-em-restaurantes\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de publicidade em restaurantes que voc\u00ea deve conhecer em 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing\/\" itemprop=\"url\"><span itemprop=\"headline\">Marketing Hoteleiro; As \u00daltimas Tend\u00eancias da Ind\u00fastria Hoteleira em 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Os cursos de marketing de hot\u00e9is nunca foram t\u00e3o valiosos. A ind\u00fastria hoteleira \u00e9 sempre din\u00e2mica e propensa a mudan\u00e7as dr\u00e1sticas, com novas tecnologias, novas ideias e eventos mundiais inesperados constantemente interrompendo o status quo. Neste artigo, voc\u00ea descobrir\u00e1 o que os cursos de marketing de hot\u00e9is podem fazer por voc\u00ea e aprender\u00e1 sobre alguns dos melhores educadores da \u00e1rea. \u00cdndice:<\/p>","protected":false},"author":24,"featured_media":8316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[689,760],"tags":[],"class_list":["post-8311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-hotel-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Marketing Courses: What Will You Learn? + List of Educators<\/title>\n<meta name=\"description\" content=\"Hotel marketing courses have never been more valuable. The hotel industry is always dynamic and prone to new technologies and ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/cursos-de-marketing-de-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Marketing Courses: What Will You Learn? + List of Educators\" \/>\n<meta property=\"og:description\" content=\"Hotel marketing courses have never been more valuable. 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