{"id":984,"date":"2024-01-30T09:00:32","date_gmt":"2024-01-30T08:00:32","guid":{"rendered":"https:\/\/revfine.com\/?p=984"},"modified":"2024-06-25T12:21:09","modified_gmt":"2024-06-25T10:21:09","slug":"digital-trends-hotel-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/digital-tendencias-hotel-industria\/","title":{"rendered":"11 tend\u00eancias digitais importantes na ind\u00fastria hoteleira"},"content":{"rendered":"<p><em>Com a tecnologia digital em constante evolu\u00e7\u00e3o, n\u00e3o \u00e9 de se surpreender que suas aplica\u00e7\u00f5es no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> evoluir tamb\u00e9m. Na verdade, ao longo dos \u00faltimos anos, v\u00e1rias tend\u00eancias digitais not\u00e1veis tomaram de assalto a ind\u00fastria e o pr\u00f3ximo ano promete n\u00e3o ser diferente. Fundamentalmente, as empresas que mais beneficiam da utiliza\u00e7\u00e3o da tecnologia digital s\u00e3o aquelas que t\u00eam a perspic\u00e1cia de entrar no terreno. Ent\u00e3o, pensando nisso, aqui est\u00e3o onze tend\u00eancias digitais importantes para a ind\u00fastria hoteleira.<\/em><\/p>\n<p><span style=\"font-size: 18pt; font-family: Antic Slab;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#hot-digital-trends-hotel-industry\"><span style=\"text-decoration: underline;\">11 tend\u00eancias digitais importantes para a ind\u00fastria hoteleira de 2024<\/span><\/a>\n<ul>\n<li><a href=\"#hotel-application-internet-of-things\"><span style=\"text-decoration: underline;\">1. Aplica\u00e7\u00e3o Hoteleira da Internet das Coisas<\/span><\/a><\/li>\n<li><a href=\"#artificial-intelligence-hotel\"><span style=\"text-decoration: underline;\">2. Intelig\u00eancia Artificial em Marketing e Opera\u00e7\u00f5es Hoteleiras<\/span><\/a><\/li>\n<li><a href=\"#rise-of-vr\"><span style=\"text-decoration: underline;\">3. A ascens\u00e3o da RV<\/span><\/a><\/li>\n<li><a href=\"#mobile-integration\"><span style=\"text-decoration: underline;\">4. Integra\u00e7\u00e3o m\u00f3vel com opera\u00e7\u00f5es hoteleiras<\/span><\/a><\/li>\n<li><a href=\"#contacless-payments\"><span style=\"text-decoration: underline;\">5. Pagamentos sem contato<\/span><\/a><\/li>\n<li><a href=\"#hotel-robots\"><span style=\"text-decoration: underline;\">6. Rob\u00f4s de hot\u00e9is<\/span><\/a><\/li>\n<li><a href=\"#video-content\"><span style=\"text-decoration: underline;\">7. Conte\u00fado de v\u00eddeo<\/span><\/a><\/li>\n<li><a href=\"#wearables\"><span style=\"text-decoration: underline;\">8. Vest\u00edveis<\/span><\/a><a id=\"hot-digital-trends-hotel-industry\"><\/a><\/li>\n<li><a href=\"#content-marketing\"><span style=\"text-decoration: underline;\">9. Marketing de conte\u00fado<\/span><\/a><\/li>\n<li><a href=\"#metaverse\"><span style=\"text-decoration: underline;\">10. Como o metaverso influencia o hotel de tend\u00eancias digitais<\/span><\/a><\/li>\n<li><a href=\"#nfts\"><span style=\"text-decoration: underline;\">11. NFTs como uma nova tend\u00eancia hoteleira digital<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-articles\">Mais tend\u00eancias digitais em setores relacionados<\/a><a id=\"hotel-application-internet-of-things\"><\/a><\/span><\/li>\n<\/ul>\n<h2>11 tend\u00eancias digitais importantes para a ind\u00fastria hoteleira de 2024<\/h2>\n<p>Abaixo est\u00e3o as tend\u00eancias digitais atuais predominantes e tend\u00eancias na ind\u00fastria hoteleira em 2024.<\/p>\n<h3>1. Aplica\u00e7\u00e3o Hoteleira da Internet das Coisas<\/h3>\n<p>A Internet das Coisas (IoT) refere-se a dispositivos cotidianos equipados com conectividade \u00e0 Internet e recursos de compartilhamento de dados. Na ind\u00fastria hoteleira, a tecnologia IoT \u00e9 usada de diversas maneiras interessantes. Est\u00e1 se tornando mais comum ver alto-falantes e controles inteligentes nas salas, enquanto as chaves inteligentes das salas \u00e0s vezes s\u00e3o usadas em vez das teclas f\u00edsicas.<\/p>\n<p>A tecnologia IoT \u00e9 uma das tend\u00eancias digitais mais cr\u00edticas nas quais os l\u00edderes da ind\u00fastria hoteleira precisam se concentrar porque, \u00e0 medida que se tornar mais prevalente, se tornar\u00e1 uma parte esperada do servi\u00e7o hoteleiro. Um bom exemplo s\u00e3o os controles inteligentes de temperatura, que permitem aos clientes definir a temperatura preferida para seu ambiente em um aplicativo m\u00f3vel. O hotel pode ent\u00e3o fazer uso da tecnologia IoT para regular cont\u00ednua e automaticamente os sistemas de aquecimento e ar condicionado.<\/p>\n<h4><strong>V\u00eddeo: Internet das Coisas em Hot\u00e9is<a id=\"artificial-intelligence-hotel\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/Gc4tPup168I?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>2. Intelig\u00eancia Artificial em Marketing e Opera\u00e7\u00f5es Hoteleiras<\/h3>\n<p>A tecnologia de IA est\u00e1 revolucionando ind\u00fastrias em todo o mundo e est\u00e1 entre as principais tend\u00eancias digitais que as empresas da ind\u00fastria hoteleira precisam conhecer. Em particular, est\u00e1 a ser utilizado por hot\u00e9is para criar conte\u00fado de marketing, auxiliar no atendimento ao cliente e agilizar as opera\u00e7\u00f5es, a fim de aumentar a efici\u00eancia geral do neg\u00f3cio.<\/p>\n<p>No <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\">Como usar a intelig\u00eancia artificial na ind\u00fastria hoteleira<\/a>&#8220;<\/span> guia, voc\u00ea pode encontrar uma vis\u00e3o geral do que \u00e9 IA e como ela funciona, juntamente com exemplos de seus benef\u00edcios espec\u00edficos e casos de uso na ind\u00fastria hoteleira.<\/p>\n<h4><strong>V\u00eddeo: Intelig\u00eancia Artificial em Hot\u00e9is<a id=\"rise-of-vr\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 2 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/iEYdA_EcMzA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>3. A ascens\u00e3o da RV<\/h3>\n<p>O mercado de realidade virtual cresceu rapidamente no ano passado, gra\u00e7as ao lan\u00e7amento de dispositivos como Oculus Rift, Samsung Gear VR e PlayStation VR, mas o melhor ainda est\u00e1 por vir, segundo <a href=\"https:\/\/www.factmr.com\/report\/virtual-reality-market\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio de Mercado de Realidade Virtual<\/a> por Fact.MR, o mercado global de realidade virtual, est\u00e1 projetado para atingir $233,79 bilh\u00f5es at\u00e9 2033. Para o <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">ind\u00fastria de hospitalidade<\/a>, VR oferece um potencial quase ilimitado. Em pouco tempo, poder\u00edamos estar vivendo em uma \u00e9poca em que \u00e9 comum as pessoas visitarem uma recria\u00e7\u00e3o virtual de um hotel e explor\u00e1-la digitalmente antes de fazer uma reserva.<\/p>\n<h4><strong>V\u00eddeo: PS VR2<\/strong><\/h4>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo do YouTube 3\" src=\"https:\/\/www.youtube.com\/embed\/u5L9Mvh7tAk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><a id=\"mobile-integration\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Encontre informa\u00e7\u00f5es mais detalhadas e exemplos sobre como a realidade virtual pode beneficiar sua empresa nos artigos\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-de-realidade-virtual\/\">\u201cHow Virtual Reality is Transforming the Travel Industry\u201d<\/a><\/span>\u00a0e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/vr-hotel-tour\/\">\u201c10 exemplos surpreendentes de passeios em hot\u00e9is de realidade virtual\u201d<\/a><\/span>.<\/p>\n\n<h3>4. Integra\u00e7\u00e3o m\u00f3vel com opera\u00e7\u00f5es hoteleiras<\/h3>\n<p>Os dispositivos m\u00f3veis est\u00e3o no centro de muitas tend\u00eancias digitais na ind\u00fastria hoteleira, e por boas raz\u00f5es. Um grande n\u00famero de clientes espera agora poder reservar as suas viagens, gerir os seus check-ins, pagar pelos servi\u00e7os e aceder a outras informa\u00e7\u00f5es valiosas a partir dos seus smartphones, e os hot\u00e9is precisam de corresponder a essas expectativas.<\/p>\n<p>Isso significa garantir que seu site seja otimizado para dispositivos m\u00f3veis, que seu mecanismo de reservas funcione bem em dispositivos m\u00f3veis e que voc\u00ea forne\u00e7a servi\u00e7os adequados por meio de um aplicativo m\u00f3vel. Al\u00e9m disso, os dispositivos m\u00f3veis podem ser usados em conjunto com sistemas POS baseados em nuvem, fornecendo pontos de venda port\u00e1teis dentro do seu neg\u00f3cio.<\/p>\n<h4><strong>Tabela: Exemplos de \u00c1reas M\u00f3veis de Implementa\u00e7\u00e3o<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 216px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\" align=\"left\"><strong>\u00c1rea de Integra\u00e7\u00e3o<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Implementa\u00e7\u00e3o em Opera\u00e7\u00f5es Hoteleiras<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Benef\u00edcios<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Reserva m\u00f3vel<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Oferecendo um mecanismo de reserva otimizado para dispositivos m\u00f3veis em sites e aplicativos de hot\u00e9is.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Melhora a conveni\u00eancia do cliente, aumenta as taxas de reserva e melhora a experi\u00eancia geral do usu\u00e1rio.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Check-in\/check-out m\u00f3vel<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Permitir que os h\u00f3spedes fa\u00e7am check-in ou check-out por meio de um aplicativo do hotel, evitando a recep\u00e7\u00e3o.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Reduz os tempos de espera, agiliza as opera\u00e7\u00f5es e oferece um processo eficiente e sem contato.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Pagamentos M\u00f3veis<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Integra\u00e7\u00e3o de op\u00e7\u00f5es de pagamento m\u00f3vel no aplicativo do hotel ou site m\u00f3vel.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Fornece um m\u00e9todo de pagamento seguro, r\u00e1pido e conveniente para os h\u00f3spedes, melhorando a facilidade das transa\u00e7\u00f5es.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Chaves m\u00f3veis da sala<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Utiliza\u00e7\u00e3o de smartphones como chaves digitais de quartos por meio de aplicativos de hot\u00e9is.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Aumenta a seguran\u00e7a e a comodidade, reduzindo o contato f\u00edsico e a necessidade de chaves tradicionais.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Acesso aos servi\u00e7os de h\u00f3spedes<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Permitir que os h\u00f3spedes solicitem servi\u00e7os via aplicativo, como servi\u00e7o de quarto ou manuten\u00e7\u00e3o.<a id=\"contacless-payments\"><\/a><\/td>\n<td style=\"height: 24px;\" align=\"left\">Aumenta a efici\u00eancia do servi\u00e7o, melhora a satisfa\u00e7\u00e3o dos h\u00f3spedes e agiliza a comunica\u00e7\u00e3o.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Sistemas POS m\u00f3veis<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Empregar sistemas POS baseados em nuvem para compras em hot\u00e9is por meio de dispositivos m\u00f3veis.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Facilita transa\u00e7\u00f5es de vendas flex\u00edveis e eficientes em todas as instala\u00e7\u00f5es do hotel.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Comunica\u00e7\u00e3o Personalizada<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Envio de ofertas, atualiza\u00e7\u00f5es e informa\u00e7\u00f5es personalizadas por meio de canais m\u00f3veis.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Melhora a experi\u00eancia do h\u00f3spede com engajamento e ofertas personalizadas, aumentando a fidelidade.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Coleta de coment\u00e1rios de h\u00f3spedes<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Fornecer uma plataforma para os h\u00f3spedes darem feedback diretamente por meio do aplicativo m\u00f3vel.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Permite a coleta de feedback em tempo real, permitindo melhorias imediatas e recupera\u00e7\u00e3o dos h\u00f3spedes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h3>5. Pagamentos sem contato<\/h3>\n<p>Poucas tend\u00eancias digitais na ind\u00fastria hoteleira s\u00e3o t\u00e3o cruciais como os pagamentos sem contacto. De acordo com <a href=\"https:\/\/www.juniperresearch.com\/press\/contactless-payments-transaction-values-to-surpass\/\" target=\"_blank\" rel=\"noopener\">os pagamentos sem contato: principais oportunidades, tend\u00eancias emergentes e previs\u00f5es de mercado<\/a> pela Juniper Research, o valor dos pagamentos sem contato atingir\u00e1 $10 trilh\u00f5es at\u00e9 2027. Os pagamentos sem contato podem n\u00e3o apenas reduzir o atrito e tornar o processo de pagamento mais conveniente, mas a tecnologia tamb\u00e9m adquiriu um n\u00edvel extra de valor ap\u00f3s a pandemia de COVID-19. 19, com maior foco em quest\u00f5es como higiene e distanciamento social. Ler <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/www.revfine.com\/pt\/pagamentos-hospitalidade-sem-contato\/\">Os pagamentos sem contato est\u00e3o se tornando mais importantes na hospitalidade<\/a>&#8220;<\/span> para obter uma vis\u00e3o geral mais abrangente do valor de aceitar pagamentos sem contato e os motivos de sua crescente import\u00e2ncia.<\/p>\n<h4><strong>V\u00eddeo: Como funciona a tecnologia sem contato? <a id=\"hotel-robots\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 4 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/2nldPwska-8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>6. Rob\u00f4s de hot\u00e9is<\/h3>\n<p>Os rob\u00f4s de hot\u00e9is s\u00e3o uma das tend\u00eancias digitais mais empolgantes que as figuras da ind\u00fastria hoteleira podem enfrentar. Embora isso pare\u00e7a uma tecnologia do futuro, os rob\u00f4s j\u00e1 est\u00e3o sendo usados de forma eficaz. A rob\u00f3tica pode ser usada para limpar, receber os h\u00f3spedes e at\u00e9 entregar pedidos de servi\u00e7o de quarto. No artigo <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/www.revfine.com\/pt\/robos-hotel\/\">Rob\u00f4s de hot\u00e9is: uma vis\u00e3o geral dos diferentes rob\u00f4s usados em hot\u00e9is<\/a>&#8220;<\/span>, poder\u00e1 explorar mais detalhadamente as utiliza\u00e7\u00f5es da rob\u00f3tica, conhecer alguns dos hot\u00e9is que atualmente utilizam rob\u00f4s hoteleiros e explorar as vantagens e desvantagens de investir nesta tecnologia dentro da sua propriedade.<\/p>\n<h4><strong>V\u00eddeo: Concierge Rob\u00f4 de Hotel<a id=\"video-content\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 5 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/-IFZHlpOnM4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>7. Conte\u00fado de v\u00eddeo<\/h3>\n<p>Embora o marketing de v\u00eddeo n\u00e3o seja uma tend\u00eancia nova, sua import\u00e2ncia est\u00e1 aumentando e continuar\u00e1 em 2017. Do streaming de v\u00eddeo ao vivo \u00e0 publicidade em v\u00eddeo mais tradicional, n\u00e3o faltam op\u00e7\u00f5es para os profissionais de marketing. Novos caminhos, incluindo o Facebook Live, garantir\u00e3o que o marketing de v\u00eddeo continue a crescer.<\/p>\n<p>Sites de m\u00eddia social como Facebook, Twitter e Instagram oferecem excelente suporte de v\u00eddeo, enquanto o YouTube relata que o consumo de v\u00eddeo m\u00f3vel aumenta 100% ano ap\u00f3s ano. Al\u00e9m disso, a Invodo descobriu que 92% dos consumidores partilham conte\u00fado de v\u00eddeo com outras pessoas, oferecendo uma oportunidade \u00fanica para aqueles que <a href=\"https:\/\/www.revfine.com\/pt\/hospitalidade\/\">hospitalidade<\/a>.<a id=\"wearables\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 6 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/JonGBFcGK3Q?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>8. Vest\u00edveis<\/h3>\n<p>Finalmente, apesar dos especialistas do setor alertarem que a ado\u00e7\u00e3o de dispositivos vest\u00edveis pelo usu\u00e1rio <a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-turismo-industria\/\">tecnologia<\/a> tem sido lento, ainda \u00e9 prov\u00e1vel que seja uma das principais tend\u00eancias digitais no <a href=\"https:\/\/www.revfine.com\/pt\/setor-de-hospitalidade\/\">Setor de hospitalidade<\/a>. Mais importante, uma vez que o mercado de wearables cresce o suficiente, hot\u00e9is e resorts est\u00e3o entre os melhores lugares para aproveitar. A Disney World j\u00e1 inovou nesse campo, oferecendo sua Disney MagicBand, que os h\u00f3spedes podem usar no lugar de ingressos de papel para o parque e cart\u00f5es-chave para o quarto do hotel. A Disney tamb\u00e9m usou isso como um b\u00f4nus para garantir que mais h\u00f3spedes reservem diretamente por meio deles, e n\u00e3o por meio de terceiros.<a id=\"content-marketing\"><\/a><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 7 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/2buVLVO-6F8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>9. Marketing de conte\u00fado<\/h3>\n<p>Como sempre no marketing digital, o conte\u00fado \u00e9 rei e, em particular, o conte\u00fado editorial est\u00e1 se tornando vital para atrair visitantes. Isso ocorre em parte porque os turistas n\u00e3o querem mais vender um quarto de hotel; eles querem vender uma experi\u00eancia que nunca esquecer\u00e3o. Os visitantes do site de um hotel querem ser inspirados, portanto, embora seja importante mostrar os quartos, a piscina e as instala\u00e7\u00f5es do hotel, eles precisam de mais. Poss\u00edveis ideias de conte\u00fado incluem v\u00eddeos mostrando atra\u00e7\u00f5es locais e di\u00e1rios de f\u00e9rias escritos por h\u00f3spedes. Tente criar conte\u00fado que posicione seu hotel como parte crucial de uma experi\u00eancia muito mais ampla.<a id=\"metaverse\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29690\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing.jpg\" alt=\"Tend\u00eancias Digitais da Ind\u00fastria Hoteleira - Marketing de Conte\u00fado\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-Content-Marketing.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>10. Como o metaverso influencia o hotel de tend\u00eancias digitais<a id=\"nfts\"><\/a><\/h3>\n<p>De todas as tend\u00eancias digitais, os propriet\u00e1rios de hot\u00e9is e tomadores de decis\u00e3o est\u00e3o capitalizando, a realidade virtual pode ter o maior potencial, especialmente quando \u00e9 usada para fazer o <a href=\"https:\/\/metamandrill.com\/metaverse\/\" target=\"_blank\" rel=\"noopener\">metaverso<\/a> a realidade. Isso descreve tridimensional, <a href=\"https:\/\/metamandrill.com\/metaverse-virtual-worlds\/\" target=\"_blank\" rel=\"noopener\">palavras virtuais do metaverso<\/a>, onde as pessoas podem interagir umas com as outras, alimentadas por VR, realidade aumentada e tecnologia semelhante. Voc\u00ea pode descobrir muito mais sobre o que \u00e9 o metaverso, como ele \u00e9 definido, como o setor hoteleiro o est\u00e1 usando, seu potencial para o futuro e ideias de como as empresas do setor hoteleiro podem maximizar seus investimentos lendo <a href=\"https:\/\/www.revfine.com\/pt\/hotel-metaverso\/\"><span style=\"text-decoration: underline;\">\u201cComo a ind\u00fastria hoteleira pode tirar vantagem do metaverso?\u201d<\/span><\/a>.<\/p>\n<h3>11. NFTs como uma nova tend\u00eancia hoteleira digital<\/h3>\n<p>Os NFTs, ou tokens n\u00e3o fung\u00edveis, s\u00e3o outra das tend\u00eancias digitais nas quais as figuras da ind\u00fastria hoteleira precisam se concentrar. Esses tokens s\u00e3o prova de propriedade de um ativo digital exclusivo, que pode estar relacionado a imagens, v\u00eddeos ou at\u00e9 mesmo contas digitais. Como resultado, os NFTs podem ser usados para marketing de hot\u00e9is e programas de fideliza\u00e7\u00e3o de clientes. No artigo <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/www.revfine.com\/pt\/nft-hotel\/\">Oportunidades de hotel NFT: como os hot\u00e9is podem usar a tecnologia NFT<\/a>&#8220;<\/span>, voc\u00ea pode aprender mais sobre essa tecnologia e como ela pode ser aproveitada para beneficiar os profissionais da ind\u00fastria hoteleira.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29693\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend.jpg\" alt=\"Tend\u00eancias digitais da ind\u00fastria hoteleira - NFTs como uma nova tend\u00eancia hoteleira digital\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Digital-Trends-Hotel-Industry-NFTs-As-a-New-Hot-Digital-Hotel-Trend.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Mais tend\u00eancias digitais para a ind\u00fastria hoteleira<a id=\"more-articles\"><\/a><\/h3>\n<p>Marketing de hot\u00e9is e <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">Gest\u00e3o hoteleira<\/a> est\u00e3o em constante evolu\u00e7\u00e3o \u00e0 medida que novas tecnologias digitais surgem. No artigo <a href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-hospitalidade-setor\/\"><span style=\"text-decoration: underline;\">\u201cPrincipais tend\u00eancias digitais na ind\u00fastria da hospitalidade\u201d<\/span><\/a>, exploramos algumas das tend\u00eancias digitais que ser\u00e3o mais significativas na ind\u00fastria: da realidade virtual, que est\u00e1 mudando o processo de reserva, \u00e0 realidade aumentada, que est\u00e1 aprimorando a experi\u00eancia pessoal, \u00e0 intelig\u00eancia artificial, que \u00e9 fundamentalmente mudando o servi\u00e7o ao cliente.<\/p>\n<h2>Perguntas frequentes sobre tend\u00eancias digitais na ind\u00fastria hoteleira<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-984-1\"><div class=\"fusion-panel panel-default panel-a48a1f86444ffab8a fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a48a1f86444ffab8a\"><a aria-expanded=\"false\" aria-controls=\"a48a1f86444ffab8a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-984-1\" data-target=\"#a48a1f86444ffab8a\" href=\"#a48a1f86444ffab8a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quais s\u00e3o as tend\u00eancias tecnol\u00f3gicas hoteleiras?<\/span><\/a><\/h3><\/div><div id=\"a48a1f86444ffab8a\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_a48a1f86444ffab8a\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Check-in e entrada m\u00f3veis f\u00e1ceis por meio de sistemas sem chave e servi\u00e7os habilitados para IoT garantem uma experi\u00eancia f\u00e1cil e personalizada para os h\u00f3spedes. As op\u00e7\u00f5es de pagamento sem contato e servi\u00e7os semelhantes simplificam muitas outras fun\u00e7\u00f5es. AI fornece funcionalidade de chat para responder \u00e0s perguntas dos h\u00f3spedes. E as an\u00e1lises garantem que os h\u00f3spedes sempre tenham op\u00e7\u00f5es personalizadas prontas para eles.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-21f437261e013edf4 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_21f437261e013edf4\"><a aria-expanded=\"false\" aria-controls=\"21f437261e013edf4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-984-1\" data-target=\"#21f437261e013edf4\" href=\"#21f437261e013edf4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 a transforma\u00e7\u00e3o digital na ind\u00fastria hoteleira?<\/span><\/a><\/h3><\/div><div id=\"21f437261e013edf4\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_21f437261e013edf4\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A transforma\u00e7\u00e3o digital descreve novas tecnologias que mudam a forma como as empresas operam. O pagamento da propriedade e dos h\u00f3spedes, juntamente com a reserva online, \u00e9 um elemento importante. Mas tamb\u00e9m revolucionou tudo, desde a experi\u00eancia do h\u00f3spede at\u00e9 a efici\u00eancia operacional geral.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7984d8d7c447daa24 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7984d8d7c447daa24\"><a aria-expanded=\"false\" aria-controls=\"7984d8d7c447daa24\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-984-1\" data-target=\"#7984d8d7c447daa24\" href=\"#7984d8d7c447daa24\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 a transforma\u00e7\u00e3o digital no turismo e na hotelaria?<\/span><\/a><\/h3><\/div><div id=\"7984d8d7c447daa24\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7984d8d7c447daa24\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Esta forma de transforma\u00e7\u00e3o digital aproveita solu\u00e7\u00f5es digitais para melhorar as experi\u00eancias do cliente e a efici\u00eancia da ind\u00fastria. Alguns dos componentes incluem a capacidade de fazer reservas on-line, fazer tours de RV e usar an\u00e1lises para aumentar a satisfa\u00e7\u00e3o do cliente ou a tomada de decis\u00f5es.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-39b2fd2c41a8790ba fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_39b2fd2c41a8790ba\"><a aria-expanded=\"false\" aria-controls=\"39b2fd2c41a8790ba\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-984-1\" data-target=\"#39b2fd2c41a8790ba\" href=\"#39b2fd2c41a8790ba\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que s\u00e3o tecnologias hoteleiras?<\/span><\/a><\/h3><\/div><div id=\"39b2fd2c41a8790ba\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_39b2fd2c41a8790ba\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As tecnologias hoteleiras normalmente envolvem sistemas de gest\u00e3o digital. Isso inclui sistemas de gerenciamento de propriedade (PMS) e sistemas de gerenciamento de clientes (CRM). Al\u00e9m disso, os hot\u00e9is utilizam motores de reservas online e aplica\u00e7\u00f5es m\u00f3veis para se conectarem com os h\u00f3spedes. As pr\u00f3prias salas possuem Wi-Fi e componentes digitais para comunica\u00e7\u00e3o com a equipe e gerenciamento do fluxo de trabalho.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-612a5c6315b5aa258 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_612a5c6315b5aa258\"><a aria-expanded=\"false\" aria-controls=\"612a5c6315b5aa258\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-984-1\" data-target=\"#612a5c6315b5aa258\" href=\"#612a5c6315b5aa258\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a digitaliza\u00e7\u00e3o impacta o desenvolvimento da ind\u00fastria hoteleira?<\/span><\/a><\/h3><\/div><div id=\"612a5c6315b5aa258\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_612a5c6315b5aa258\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Aumenta a efici\u00eancia geral na maioria dos elementos da ind\u00fastria hoteleira. Da mesma forma, os h\u00f3spedes beneficiam de uma personaliza\u00e7\u00e3o que pode antecipar as suas necessidades. Os h\u00f3spedes tamb\u00e9m podem fazer reservas com mais facilidade atrav\u00e9s de plataformas online. Os hot\u00e9is beneficiam do aumento da an\u00e1lise de dados gra\u00e7as a estes canais adicionais.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>Gostou deste artigo sobre tend\u00eancias digitais na ind\u00fastria hoteleira?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos sobre tend\u00eancias digitais em setores relacionados:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-hospitalidade-setor\/\">Principais tend\u00eancias digitais na ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/digital-trends-travel-industry\/\">Principais tend\u00eancias digitais na ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-hotelaria-industria\/\">As \u00faltimas tend\u00eancias de tecnologia na ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-turismo-industria\/\">Principais tend\u00eancias digitais na ind\u00fastria do turismo<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-turismo-industria\/\">Principais tend\u00eancias tecnol\u00f3gicas emergentes na ind\u00fastria de viagens<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-3425458627\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-3425458627.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-3425458627 .m-a-box-header{margin-bottom:20px}#mab-3425458627 .m-a-box-header>:first-child,#mab-3425458627 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-3425458627 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-3425458627 .m-a-box-avatar img,#mab-3425458627 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-3425458627 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-3425458627 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-3425458627 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-3425458627 .m-a-box-meta-divider{padding:0 .2em}#mab-3425458627 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-3425458627 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-3425458627 .m-a-box-related-entry-title,#mab-3425458627 .m-a-box-related-entry-title a{font-size:14px}#mab-3425458627 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Com a tecnologia digital em constante evolu\u00e7\u00e3o, n\u00e3o \u00e9 de surpreender que as suas aplica\u00e7\u00f5es na ind\u00fastria hoteleira tamb\u00e9m evoluam. Na verdade, ao longo dos \u00faltimos anos, v\u00e1rias tend\u00eancias digitais not\u00e1veis tomaram a ind\u00fastria de assalto e o pr\u00f3ximo ano promete n\u00e3o ser diferente. Crucialmente, as empresas que mais se beneficiam do uso da tecnologia digital s\u00e3o aquelas com vis\u00e3o [\u2026]<\/p>","protected":false},"author":24,"featured_media":29685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[759,796],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-trends","category-hotel-technology-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Hot Digital Trends in the Hotel Industry of 2024<\/title>\n<meta name=\"description\" content=\"A list of 11 Hot Digital Trends for the Hotel Industry. Take advantage of our latest insights and start optimizing your hotel business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-hotel-industria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Hot Digital Trends in the Hotel Industry of 2024\" \/>\n<meta property=\"og:description\" content=\"Here you find a list of 11 Hot Digital Trends for the Hotel Industry. 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