Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.

Below you find an overview of free resources like ebooks, guides reports, and courses.

Below you find an overview of free resources like ebooks, guides reports, and courses.

Free Resources in The Spotlight

All Free Resources per Category

2024-03-22T10:17:09+01:00

The State of Independent Lodging Report 2024

In this free report, you find a wealth of data from across the globe to deliver key insights on independent lodging businesses, including data from property types and segments often overlooked. You'll find answers to pressing

2024-01-28T17:42:02+01:00

Building a Hotel Website – The Complete Guide

Building a hotel website is often detailed, costly, and time-consuming. To establish a robust direct booking channel, it's crucial that your hotel website not only draws in visitors but also effectively converts them into direct bookers.

2023-08-16T17:24:38+02:00

The Hotelier’s Field Guide to Total Revenue Forecasting

To accomplish total revenue management and profit optimization, revenue management must extend beyond rooms and include all income streams, necessitating insight and forecasting for your whole organization. In this free guide, "Hotelier's Field Guide to Total

2022-09-30T14:05:34+02:00

Hotel Recruitment Marketing eBook

Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of

2023-09-25T18:19:35+02:00

Capture More Revenue with Automated Pricing

Are you charging enough for your rooms? Are you missing out on bookings? Why did the hotel across the street increase its rates – what do they know you don't? This guide – written explicitly for

2024-01-16T17:10:24+01:00

6 Hotel Technology Predictions for 2024

Automation and AI are revolutionizing traditional business practices in the dynamic hospitality industry. As 2024 becomes clearer, experienced hospitality professionals "gazed into the crystal ball" to preview the future. 2024 is shaping up to

2022-09-30T14:05:42+02:00

Mastering Revenue Management with a Reduced Workforce

For better or worse, the credo of "doing more with less" has become an essential competency of today's revenue managers. Maximizing distribution efficiency by optimizing booking profitability while experimenting with new channels and price techniques that

2023-02-27T20:02:20+01:00

Learn How to Triple Your (Hotel) Restaurant Revenue

The Guest Acquisition guide shows you advanced digital strategies for increasing restaurant visits. It breaks down reservation channels, how to find new sources for guests and how to analyze and optimize your new customer acquisition.

2022-11-11T13:47:50+01:00

Guest Satisfaction Survey Templates

Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest

2021-09-16T11:19:06+02:00

Free Upselling Course for Hotels

Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many

2021-09-16T10:39:56+02:00

COVID Recovery Strategy Revenue Management

We consulted experienced experts in revenue management to get you moving in the right direction. Their advice forms the basis of this detailed “COVID Recovery Strategy Revenue Management” eBook and should ignite some unexplored ideas for

2022-05-31T09:12:44+02:00

How to Master Revenue Management with Reduced Staff

For better or worse, the "doing more with less" mantra has become a core skillset of today's revenue managers. It's imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new

2024-04-10T17:01:55+02:00

Predicting Hotel Demand with Short-Term Rental Data

When analyzing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry - short-term rental bookings start to pick up before hotel bookings in most significant markets. You

2024-12-20T11:22:58+01:00

5 Predictions Shaping Hospitality 2025: Insights & Actions

The hospitality industry faces a digital transformation driven by evolving traveler behavior, global market shifts, and advancing technology. Businesses must rethink operations to remain competitive in a fragmented market. Success in 2025 hinges on agile, connected

2022-01-07T13:00:03+01:00

Revenue Management & Hotel Technology Course

This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant

2023-08-16T17:27:43+02:00

Revenue Management Foundations Course

In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and

2021-09-16T11:19:27+02:00

Embracing Total Revenue Management

Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties. Within this free ebook “Total Revenue Management” you’ll learn

2024-10-21T13:15:06+02:00

The Benefits of Revenue Management

“The Benefits of Revenue Management: A Guide for Hotel Owners, Operators, Hotel Managers, and Front Desk Managers” is tailored to help you enhance your hotel’s profitability and efficiency. By reading this guide, you will gain valuable

2023-04-24T13:49:36+02:00

Hotel RMS – Return on Investment Calculator

With this revenue calculator, you discover how much revenue uplift a revenue management system can generate for your hotel. By answering a few short questions, the revenue calculator shows your hotel's revenue potential within a few

2022-10-17T12:33:10+02:00

In-stay Upselling Checklist to Drive More Conversions

In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front

2023-02-27T20:01:52+01:00

Hotel Performance Check

You discover your revenue potential with this free and customized hotel performance and benchmark report. The reports help hoteliers to set up a clear and effective forecast sales strategy. You will immediately improve your Occupancy, Average

2023-05-22T19:29:54+02:00

A Guide to Capture More B2B Business for Your Hotel

In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances

2024-06-17T15:46:49+02:00

Success Guide for Meeting & Events Online Sales

This “Success Guide for Meeting & Events Online Sales” explains the essential benefits of implementing an efficient online booking system. It covers how to streamline your booking processes, enhance operational efficiency, and maximize your venue's revenue

2021-09-16T10:40:28+02:00

COVID Recovery Strategy Hotel Marketing

To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel

2022-09-19T18:17:04+02:00

COVID Recovery Strategy Food & Beverage (F&B)

You may have already opened your food and beverage stores, but are you allowing new laws to reduce your profitability and over-affects your guest experience? In this ebook “COVID Strategy Food & Beverage (F&B)” you find

2022-09-19T18:17:17+02:00

COVID Recovery Strategy Hotel Front Office

The new regulations that hotels must follow in the light of Covid-19 have made hoteliers everywhere reconsider many aspects of their operation. To give you some food for thought, we collected input from seasoned hospitality professionals

2021-09-24T13:33:52+02:00

7 Strategies to Convert Hotel Metasearch Traffic!

Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites

2023-05-22T19:27:25+02:00

Increase Repeat (Hotel) Restaurant Visits with Marketing Automation

Revolutionize your (hotel) restaurant’s marketing with automation. Learn how you can delight your guests like never before with tailored, personalized marketing using automation. In this step-by-step guide “Increase Repeat (Hotel) Restaurant Visits with Marketing Automation”, you’ll

2023-06-02T15:44:06+02:00

How Hotels Can Use Guest Data to Increase Revenue

Changes in customer booking behavior and established travel trends have ushered in new challenges for hoteliers. It's undeniable that your guest data is one of your most valuable resources. As a hotel owner, if you're able

2023-12-01T14:39:49+01:00

Mastering Ancillary Revenue Playbook

A detailed playbook based on the guidelines Iberostar's Global Ancillary Revenue Director, Pere Estela shared. Use his framework to set up a strong ancillary revenue strategy at your hotel. Below

2021-12-31T14:10:05+01:00

Calculator: Missed Revenue From Free Upgrades

Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the

2023-02-13T10:46:02+01:00

Front Desk Upselling Checklist

Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we've put together this concise checklist. This Front desk Upselling Checklist will help you and

2023-12-01T12:42:28+01:00

Learn How to Diversify Your Hotel Revenue

Want to see how some of the world’s leading hotels are already maximizing revenue by diversifying their services, perfecting upselling and utilizing the best hotel tech? Of course you do. Download the guide, How to Diversify

2022-11-07T12:35:05+01:00

10 Things To Know About Revenue Management

Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is

2023-08-16T17:26:58+02:00

Revenue Management Outlook Survey Results 2022

What is the outlook of hospitality professionals like yourself regarding revenue management in 2022? We asked several questions like How has your competitive set changed in 2021? What are your revenue expectations for 2022? What are

2024-01-18T17:09:43+01:00

The Ultimate Hotel Housekeeping SOP Checklists

A housekeeping SOP—or standard operating procedure—is a step-by-step guide to completing each housekeeping duty. Management has authorized these protocols, and all housekeepers must follow them to guarantee uniformity, accuracy, and quality. A significant component of SOPs

2022-09-15T16:21:28+02:00

Hotel Marketing Checklist + Practical Tips

Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed

2023-09-11T10:06:50+02:00

The Ultimate Revenue Management Buyer’s Guide

Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,

2022-05-13T11:33:29+02:00

The Ultimate Hotel Benchmarking Checklist

It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist:

2022-11-02T14:43:06+01:00

Increase Your Hotel’s Direct Bookings with SEO and SEM

Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in

2022-03-23T15:51:25+01:00

Hospitality Upsell Market Report Per Region

Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them,

2024-05-17T12:20:40+02:00

Free Quiz: Are You on the Path to Revenue Success?

There's a wide range of revenue management sophistication across the hospitality industry—so where does your organization stand? This brief quiz will help hotel revenue leaders determine their revenue management strengths and weaknesses. Upon completion, you'll receive

2022-03-23T15:58:07+01:00

Hotel Revenue Management in a Time of Great Change

The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when

2023-11-21T17:45:29+01:00

Revenue Management Software Guide 2024

As the world of hospitality transforms, revenue management software empowers hotels to keep pace with emerging industry shifts. With the accelerated adoption of cutting-edge technology, hotels gravitate towards highly automated systems to boost decision-making and streamline

2024-06-17T15:37:19+02:00

Case Study: How Kronen Hotel Group Increased ADR by 20%

Under CEO Chris Pedersen, Kronen Hotels increased their Average Daily Rate (ADR) by 20% during the pandemic through innovation and adaptability. They transformed their tech stack and processes by implementing a cutting-edge Revenue Management System (RMS).

2023-07-03T14:25:34+02:00

Combating Price Disparities on Your Hotel’s Website

Managing your hotel room prices online effectively is crucial for optimizing your direct channel performance. Potential guests who discover lower rates on OTAs or alternative third-party platforms are likelier to abandon your website and book elsewhere.

2024-01-30T13:44:59+01:00

Starting a Hotel Business – Full Guide & Resources

Are you considering becoming a hotel owner? This could be an excellent time to start. As experienced hoteliers would confirm, owning a hotel offers substantial rewards and considerable challenges. It demands hard work and involves some

2023-06-12T16:26:07+02:00

Hotel Revenue Uplift Calculator

Did you know that your hotel might be missing out on valuable revenue opportunities? In just 30 seconds, you can uncover the potential revenue uplift that awaits you with our powerful tool, the Revenue Uplift Calculator.