Uncovering the Importance of Pickup and Pace in Revenue Management
As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the correct room price is undoubtedly the cornerstone of revenue management, how you arrive at the optimal price point requires a considerable amount of context, of
Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel
Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze the rate at which your hotel rooms are booked over a certain period. Pick-up Analytics
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel
Outsourcing Revenue Management: 4 Ways it Benefits Hotels
Revenue management is extremely important within the hotel industry because it allows owners to optimize how they do business, to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue management and the benefits of outsourcing. Table of Contents: What Is Revenue Management? Why
How can Revenue Managers Collaborate on Decisions?
Question for Our Revenue Management Expert Panel: Are Revenue Managers overloaded with strategy and result decisions? How can Revenue Managers collaborate and share responsibilities with other teams? (Question proposed by Daniel Feitosa)Â Our Revenue Management Expert Panel Daniel Feitosa - Revenue Management Specialist Sandra Gannon - Commercial Consultant, Revenue Puzzle Patrick Wimble - Managing Director, Lightbulb Consulting Pablo Torres - Director Of Sales Marketing, Alannia Resorts Nikolas Hall
Cliches About Revenue Management, Guests’ Quality, and Brand Reputation
What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who practice revenue management know it's the opposite. During low season, you can sell your rooms
Revenue Management Guide: Calculating Costs & Quality Analysis
As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal to boost your hotel's profitability. Quick Menu: What Kinds of Hotel Costs Do You Take
How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's
How Do You Take Your Hotel’s Data Game to the Next Level?
So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the
Hotel Strategies on the Fly Using Revenue Management Technology
Accurate hotel forecasts take a lot of work to create. One day the industry celebrates sky-high returns (1) while other markets struggle to prevent occupancy from slipping beyond their control (2). Travel has always been a global industry, but more than ever, hoteliers find their properties impacted by international trends,
Hotel STAR Report: Clear Introduction for Hoteliers
Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it
Hotel Software: The Most Important Software Solutions for Hotels
Hotel software helps hotels streamline their processes resulting in increased revenue, cost reductions, and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel
Hotel Room Types & Room Pricing Tips for Hoteliers
Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well