Sustainable Tourism Guide: What is, Why Important, Examples and More…
Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened awareness of the social upheaval caused by the growth of a location's tourism industry. In
Strategies to Optimize Your Holiday Park’s Revenue Next Summer
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure your next summer's guests have an excellent experience, it's also important to consider your approach to revenue management before this flurry of activity begins. Where
SpaceX Information: Rockets, Spacecrafts and Spaceflights
Founded by Elon Musk, SpaceX is a space transportation, space tourism, and spacecraft manufacturing company based in the United States. It is one of the best-known companies proposing commercial space travel in the near future, and one of the few private enterprises to have achieved successful space flight. In this article, you will learn more about SpaceX, the company's proposals, and space tourism in general. Table of Contents: What is Space Tourism? What is SpaceX?
Space Tourist: Who Was the First Tourist in Space?
The recent rise of companies like SpaceX, Virgin Galactic, and Blue Origin has opened up the realistic prospect of becoming a space tourist. However, the very first space tourist visited space back in 2001. Here, you can learn more about space tourism and the story of the world's first space tourist. Table of Contents: Space Travel: The History in a Nutshell An Introduction to Space Tourism Who Was the First Space Tourist? Video: The World's
Tour Companies: 9 Benefits of Partnering for Hoteliers
Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour companies. Table of Contents: What Is the Hotel Industry? What Are Tour Companies? 9 Reasons Why Should Hotels Partner with Tour Companies? 1. More Bookings
9 Tips to Structure Your Pre-Arrival Communication
As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience. You can make your guests feel excited about arriving
The European Accessibility Act: What Hoteliers Need to Know
As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations. One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With full enforcement coming in 2025, now is the time for hoteliers to understand the EAA's
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past
Is AI the Answer to These Common Pain Points in Hospitality?
The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive, mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as
Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich -
What Changes in Business Traveller Behaviour Can We Expect in 2022?
Question for Our Hotel Marketing Expert Panel How will business traveller behaviours change this year? What advice can you share on marketing messages for hybrid stays / workcation / bleisure offers? (Question proposed by Susanne Williams) Our Marketing Expert Panel Daphne Beers -
How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the