21 Key Technology Trends Emerging in the Travel Industry in 2025
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2025. Table of Contents: What is Travel Technology? Why Should You Keep Up With the Latest Tourism & Travel Technology Trends?
6 Benefits of Sustainable Tourism Development
Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What Is Sustainable Tourism Development? Key Stakeholders of Sustainable Tourism Development Why Is Sustainable Tourism Development Important? Environmental Impact Socio-Cultural Impact Economic Impact 6 Benefits of
Sustainable Tourism Guide: What is, Why Important, Examples and More…
Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened awareness of the social upheaval caused by the growth of a location's tourism industry. In
Strategies to Optimize Your Holiday Park’s Revenue Next Summer
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure your next summer's guests have an excellent experience, it's also important to consider your approach to revenue management before this flurry of activity begins. Where
Learn All About Tourism With This Detailed Guide
Tourism consists of a wide variety of sectors that offer diverse services to tourists and local residents. People make up an integral part of tourist-related services and products. In this article, you will learn about tourism, its advantages for both the tourist and the host country, and a breakdown of all 5 sectors within this industry. Table of Contents: What Is Meant by Tourism? Who Is a Tourist? The Main Advantages of Tourism The 5
Tour Companies: 9 Benefits of Partnering for Hoteliers
Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour companies. Table of Contents: What Is the Hotel Industry? What Are Tour Companies? 9 Reasons Why Should Hotels Partner with Tour Companies? 1. More Bookings
9 Tips to Structure Your Pre-Arrival Communication
As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience. You can make your guests feel excited about arriving
Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director,
A Guide to Marketing Hotel Sustainability
Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past
Is AI the Answer to These Common Pain Points in Hospitality?
The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive, mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as
Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich -