Hospitality Business: How to Start a Successful Hospitality Company
Hospitality can be a challenging industry for a new business owner. If you're thinking about starting a new business in the hospitality sphere, this is the article for you. Read on to discover everything you'll need to know about the basics of starting a hospitality business, with key tips and important resources to help you get off to the right start. Table of Contents: Defining the Hospitality Industry: Food, Leisure, Accommodation and More The Hospitality
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to setting up and running your tests and, finally, analyzing the results to keep those bookings
Greeting and Welcoming Guests: How to Make a Great First Impression
Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression, so make it a good one. In this article, you will learn all about greeting
Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google Travel Insights? Why is Google Travel Insights Useful for Travel Companies? The Three Components of
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie Smith-Sparks - Founder, Cogwheel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole
A Guide to Marketing Hotel Sustainability
Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness of climate change and its global consequences has prompted individual adventurers to make more responsible
Is AI the Answer to These Common Pain Points in Hospitality?
The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while streamlining service delivery. This article explores how AI is reshaping the hotel industry and why
How Artificial Intelligence is Changing the Travel Industry
Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it
Airport Jobs: Overview of Types of Airport Positions
Airports play a crucial role in the travel industry, and many different airport jobs are available, offering completely different career paths. Regardless of your skillset, education and experience level, there are options for almost everyone. In this article, you will find an overview of the many job roles up for
Airline Vacancies: List of Job Boards to Find a Job at an Airline
Job boards rank among the most popular channels used by job seekers hoping to find airline vacancies online. These platforms are utilized by many employers within the airline industry, making it relatively easy to find options. In this article, we explore some industry job boards most relevant for exploring airline
Airline Staff: How to Hire Staff for Your Airline
If you are personally involved in hiring new airline staff, you need to take great care to ensure you are selecting the best possible candidates. This means learning how to identify the best long-term prospects and recognize red flags. Here, you can learn much more about bringing in the right
Airline Revenue Management: What is It, How Does it Work & Examples
Given the volatility of demand and the high fixed costs involved in operating commercial flights, it's no surprise that the airline industry has always been at the forefront of revenue management. Commercial airlines were some of the first companies to analyze consumer behavior and tailor their prices to the information.
10 Great Airline Podcasts to Learn about the Industry
Airline podcasts are essentially any type of podcast that discusses elements of aviation whether formally or informally. The shows can include discussion of flight, the business side of aviation, legal considerations, and so much more. These podcasts serve a vital role within the business sector for a number of different