The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips for 2024 to help you improve your performance and results.

Table of Contents

What Is Travel Marketing?

Travel marketing is the collective term for marketing strategies used within the travel industry. This includes strategies used by hotels and resorts, the airline industry, the restaurant industry, travel agents, and more. This marketing promotes travel business and increases bookings, purchases, or other custom forms. Many of these travel marketing strategies are now carried out online via the company website, social media, email, third-party websites, and various other channels.

Why Is Travel Marketing Important?

The travel industry is extremely competitive, with many businesses competing for the same customer base. As a result, you need to stand out from rivals, attract attention, and promote your unique qualities and attributes.

Several effective travel marketing strategies can assist businesses with this objective. Furthermore, travel marketing can also help to engage customers, generate customer loyalty, and offer incentives for customers to use your travel industry services rather than the services of your competitors.

Travel Marketing - Travel Marketing Important

15 Travel Marketing Tips to Boost Your Results

While travel marketing plays a vital role in modern-day business success, it is equally important to keep up to date with the latest travel marketing strategies and to create a varied marketing mix. Below, you will find 11 travel marketing tips to assist you with this and help you generate improved results.

1. Personalization Marketing

One of the best travel marketing tips is prioritizing personalization, as customers want to be viewed as individuals rather than as part of a collective. The idea behind personalization marketing is to deliver more tailored marketing content, allowing you to communicate with customers on more of a one-to-one basis.

Personalization marketing relies heavily on data collection. Common examples include personalized marketing emails, tailored recommendations, personalized SMS messages, and various types of social media marketing.

Video: Personalization Marketing Explained by Dell

 

In the article “Ways Personalization Marketing Can Benefit the Travel Industry,” you can read more detailed information about personalization marketing within travel.

2. Email Travel Marketing Strategies

Travel marketing strategies are becoming increasingly diverse, but it is important to remember that email remains a useful and effective marketing tool. This can include sending a regular newsletter to subscribers, promoting new products or services, or sending emails to customers who have already booked.

According to The ROI of Email Marketing Report by Litmus, email marketing has a high ROI for every $1 spent, marketers receive $36 in return. The emails you send can be especially valuable for highlighting special deals and discounts or sending reminders. You can also send emails to provide valuable information to travelers before their journey. This might include safety information, travel advice, recommendations, important contacts, and other useful tips or suggestions.

3. Virtual Reality Marketing

Put simply, virtual reality marketing is any marketing that is delivered using virtual reality technology. Virtual reality content consists of a 3D environment, which can be explored using a specialist headset. The VR content could be 360 images, virtual reality videos, or interactive VR games.

This is an increasingly popular form of travel marketing used by various industry sectors. For instance, hotels use VR tours to showcase their hotel rooms, while travel agents offer VR videos of tourist attractions.

Video: Up in the Air: a Balloon Safari Experience (360 VR Video)

 

In the article “Benefits of Virtual Reality Marketing for The Travel Industry,” you will find more information about VR marketing and 5 advantages of using virtual reality to increase sales.

4. Augmented Reality Marketing

Augmented reality is similar to virtual reality, but rather than 3D environments, it is concerned with information overlays. This is typically achieved through a smartphone and an app, which then overlay graphics, text, or other content over the real-world environment when viewed through the phone. According to the Augmented Reality (AR) in Travel and Tourism – Thematic Research by Global Data, the augmented reality market is expected to grow at a CAGR of 38% in the period of 2021-2030.

Travel companies can use this to enhance real-world settings. For instance, a review app might display customer reviews for a restaurant when a phone is pointed at the building. Some hotels have also made innovative use of AR, providing wall maps within rooms and a companion app that overlays additional information onto the map.

Video: Hôtel des Arts Saigon Augmented Reality Application Tutorial

 

In the article “How Augmented Reality is Revolutionizing the Travel Industry,” you get a closer look at augmented reality’s impact on the travel industry.

5. Voice Search

Voice search is another emerging technology marketers are utilizing, capitalizing on the popularity of smart home hubs from the likes of Google and Amazon, as well as smartphone apps. A growing number of customers are turning to these devices to make hotel, flight, and transport bookings using online travel agencies.

In addition to offering this service, marketers can optimize web content to capitalize on voice searches. Furthermore, hotels increasingly use smart hubs within their hotel rooms, improving the customer experience.

Video: Example Voice Search

 

In the article “How Can Voice Search Benefit the Travel Industry?” you will learn more about voice control and how it can help the travel industry.

6. Customer Experience Marketing

One of the best travel marketing tips to remember is that most customers are not paying for products or services; they are paying for experiences. This principle guides the concept of customer experience marketing: improving the customer experience and exceeding customer expectations.

Many hotel chains have embraced this, offering smart room controls for air conditioning and heating and smart hubs for ordering room service. Airlines also often compete on this basis, with in-flight entertainment being one example.

Video: Example Customer Experience

 

In the article “Ways to Improve Customer Experience in the Travel Industry,” you will find eight of the most effective ways for those in the travel industry to improve customer experience for customers.

7. Artificial Intelligence Marketing

Artificial intelligence can enhance travel marketing strategies in many interesting ways. For instance, machine learning can look into the real web searches carried out, allowing you to create much more relevant adverts and web content, which delivers what real users are looking for.

Furthermore, customer service is one of the biggest areas where businesses compete, and AI-powered chatbots can significantly improve response times and offer 24/7 service, even when staff are unavailable.

Video: How Kayak Is Using AI for Travel Planning

 

In the article “How Artificial Intelligence is Changing the Travel Industry,” you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate.

8. Using ChatGPT for Travel Marketing

ChatGPT is a chatbot powered by artificial intelligence, which can be used in a number of ways that could assist with your travel marketing strategy. For instance, ChatGPT could be deployed to provide rapid, human-like responses to website users, and it can be configured to push marketing messages and assist with bookings.

However, ChatGPT can also be used to create marketing content. By entering the right prompts, you can use ChatGPT to create website articles, blog posts, social media posts, newsletters, and other types of marketing content. Alternatively, you can use ChatGPT to generate a list of possible titles for your marketing content or generate a basic article that can then inspire your blog posts or articles.

For more information about ChatGPT use in travel marketing, read “ChatGPT Travel Guide: How the Travel Industry Can Benefit!”

Table: Examples of Using ChatGPT in Travel Marketing

Aspect
 Description Application
Content Generation Utilizing ChatGPT to generate engaging and informative content such as blog posts, social media captions, and website copy for travel destinations, attractions, and experiences. Generating compelling travel narratives, crafting enticing hotel descriptions, and creating interactive content for virtual tours using ChatGPT.
Customer Engagement Leveraging ChatGPT-powered chatbots to interact with customers, answer queries, provide recommendations, and facilitate bookings in real-time across various digital channels. Implementing chatbots on websites, messaging platforms, and mobile apps enhances customer service, offers personalized travel advice, and improves user experience.
Market Research Using ChatGPT to analyze consumer trends, sentiment, and preferences in the travel industry by processing vast amounts of data from social media, reviews, and online forums. Conducting sentiment analysis to gauge public opinion, identifying emerging travel trends, and tailoring marketing campaigns based on consumer insights derived from ChatGPT.

9. Metaverse in Travel: How to Use the Metaverse for Travel Marketing

The metaverse uses virtual reality, augmented reality, blockchain technology, gamification elements, and social media features to create an immersive virtual world. This technology can be used within travel marketing, allowing customers to understand what a destination or hotel is like before they commit to a booking.

In the article “Metaverse Travel: How the Metaverse Will Change the Travel Industry“, you can learn more about how the metaverse works and how it can be implemented to inspire and attract more bookings.

10. NFTs as a Great Tool for Travel Marketing

Non-fungible tokens, or NFTs, are one of the emerging technology trends taking the field of travel marketing by storm. NFTs can be used to partner with digital artists for marketing projects or to power customer loyalty schemes that reward repeat business. Many top brands already use NFTs, including Marriott and AirBaltic.

In the “NFT Travel: Learn About NFT Technology in the Travel Industry“ article, you can learn more about the various exciting ways that non-fungible tokens can be used for travel marketing.

11. Influencer Marketing

Influencer marketing is the practice of marketing to customers through influential individuals who have an existing following on social media sites like Instagram and YouTube. It is similar to endorsement marketing in that their audience trusts them, so they are more likely to trust the marketing content they share.

Images and videos are ideal for this, allowing the influencer’s audience to see their travel experience. Businesses may reach out to influencers that influence a specific demographic to target them.

Video: Example Travel Influencer

12. Content Marketing

Content marketing is creating online content, such as blog posts, videos, infographics, podcasts, and e-books, to promote your brand. The travel industry typically shares knowledge about facilities, properties, tourist attractions, and travel experiences.

One of the major benefits of content marketing over other travel marketing strategies is its cost-effectiveness. Indeed, it can be completely free, although sponsored content costs money in exchange for increased visibility.

Video: Webinar – 5 Steps to Revamp Your Content Strategy for Your Travel Business

13. User-Generated Content

As the name suggests, user-generated content refers to content created by web users. This would include user-generated videos, images uploaded to social media platforms, and comments on blog posts. Travel blogs, vlogs, and images uploaded to Facebook or Instagram are among the most obvious examples in the travel industry.

A restaurant can encourage customers to upload images to their website. At the same time, hotels or attractions can provide a digital photo booth at their location, automatically adding the company hashtag to every photo.

Video: How Travel Brands Like Airbnb & Crown Resorts Are Using User-Generated Content

14. Review Marketing

Customers are turning to review platforms like TripAdvisor and Google to assist them with their decisions, and review marketing is about acknowledging this and managing your reputation online.

Typically, this involves managing your profiles on these platforms and ensuring you have sufficient reviews to mitigate negative ones. The main travel marketing tips in this area are to encourage customers to leave reviews through email requests and to take the time to update information and photos on each review platform.

Video: How to Manage Reviews

 

In the article “Tips to Manage Online Reviews,” you will learn tactics to sharpen your review management strategy.

15. Remarketing

Remarketing is another of the travel marketing techniques with the best cost-effectiveness because it is the process of marketing to people who have already interacted with your brand online. As a result, you already know they have some degree of interest.

For instance, it could be that they started to book a hotel room or looked at flights. The content you target individuals with can be tailored to show them the product they were viewing, for maximum relevancy. Remarketing can be done using Google AdWords, Facebook, and other platforms.

Video: Getting Started with Remarketing

Why Connecting To Travel Agencies Improves Bookings

Travel agencies are among the most important distribution partners in travel marketing. Travel agencies can increase bookings by providing convenience and self-service while facilitating customers who may require advice. With this in mind, it is essential to collaborate with the right travel agency to advance your strategic goals.

In our article, “Why Connecting To Travel Agencies Improves Bookings”, you will find a list of some of the best-acknowledged and most widely-operated travel agencies to focus your efforts on.

Travel Marketing FAQs

Successful marketing in the travel industry relies on brand awareness and online visibility. Companies can improve visibility by building a strong presence on social media platforms and publishing high-quality website content. Paid advertising can also be effective for targeting specific demographics.

To secure a marketing role in the travel industry, it is important to acquire a relevant degree, such as a degree in marketing, business management, or travel and tourism. Industry experience and connections can be extremely valuable, too, but some companies will recruit and train recent graduates.

Marketers in the tourism industry use a variety of strategies and tactics to promote travel destinations or tourism businesses. This may involve creating and implementing a marketing strategy, managing social media accounts, creating advertisements, publishing marketing content, conducting market research, and tracking performance.

Branding a travel business requires a clear mission statement, a unique visual identity, and a defined target audience. Creating a logo and a slogan or tagline is also crucial, and you will need to establish a brand voice, too. A compelling brand story helps customers feel more connected to your business.

Within the tourism industry, a brand refers to a business’s values, public identity, distinguishing features, and reputation. A brand identity can be strengthened with a logo, slogan, and consistent design elements.

Hotels, airlines, OTAs, and car rental companies operate in a highly competitive industry where attention and reputation can be the difference between success and failure. The travel marketing tips offered in this article will help you create a more rounded marketing strategy to boost your results.

Want to Learn More About Travel Marketing?

Marketing plays a crucial role in helping businesses to maximize bookings and revenue. It is the main way businesses can reach out to potential customers, conveying their unique selling proposition and brand values. In the following articles, you will find more essential marketing strategies  and tips for the travel industry:

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Revfine.com is a knowledge platform for the hospitality & travel industry. Professionals use our insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Hotel Operations, Staffing & Career, Technology and Software.

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This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.